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A Comparative Analysis of English and German Animal Idioms: A Corpus Study
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Petra Lončar Animals are one of the most prolific sources for the creation of idioms. Aside from the domain of the human body, idioms originating from the domain of animals are one of the most frequent. Since human behavior seems to be metaphorically understood in terms of animal behavior (Kövecses 2010: 124), different properties of animals are often used to vividly display certain events or the behavior, feelings, states, and appearance of people. Throughout history, animals were exploited not only...
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A Contrastive Analysis of Metaphors Belonging to the Basic Conceptual Metaphor PEOPLE ARE PLANTS in English and Croatian
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Nina Bassi The aim of this paper was to use the subdomains of FLOWERS, VEGETABLES and FRUITS, which fall under the basic conceptual metaphor PEOPLE ARE PLANTS, to show the differences between English and Croatian. The assumption is that the source domain PLANTS is well-grounded in people’s everyday experience, thus, well-grounded in the cognitive processes also. PEOPLE ARE PLANTS metaphor is related to the Great Chain of Being metaphor which points out to the similarities in these two cultures, but...
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A Critical Discourse Analysis of Skincare Products for Women and Men
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Kristina Burić This thesis analyses the difference in language choices and advertising strategies in skincare
advertisements for women and skincare advertisements for men. Advertising's pervasive
presence in daily life is fueled by tailored marketing strategies and digital tracking methods.
Language and gender are intricately linked, with linguistic patterns reinforcing societal gender
norms. This study examines strategies in skincare advertising, shedding light on how advertisers
shape...
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A Critical Metaphor Analysis of Rap Lyrics: The Case of Kanye West
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Petra Stefanović The study examines metaphorical realizations of the theme of self-aggrandizement in Kanye
West’s lyrics. The purpose of the study was to show how poetic metaphor serves a purpose and
relays messages to the listener, relying on their background world and cultural knowledge. The
songs analyzed are from West’s 2010 album, My Beautiful Dark Twisted Fantasy. Given that
linguistic research often focuses on conceptual metaphors, the analysis was done using a
methodological approach...
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A Multimodal Analysis of Immersion in Persona 5 Royal
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Martin Ivančić This master’s thesis presents an analysis of immersion in the acclaimed videogame Persona 5 Royal. Drawing on the principles of multimodal analysis, the study explores the interplay of various elements, including narrative, language, characters, intertextuality, and visual design.
Due to the area of study, the strongest emphasis will be put on language and linguistic elements specifically. Through the inclusion of the aforementioned fields, the research examines the codependence between...
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A Pragmatic Analysis of the Expression and Interpretation of Sarcasm in Chats on Facebook Messenger
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Vjera Krašek Sarcasm is most typically defined as a type of speech that draws attention to discrepancies between an utterance and its intended meaning, or the current and counterfactual situation, often as a way of dampening critical remarks or being humorous. Sarcastic intent can be signaled with the use of a variety of multimodal cues in face-to-face communication, mainly verbal cues, gestures, facial expressions, and prosody. Computer-mediated communication has for a long time constrained our ability...
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A Pragmatic Analysis of the Selected English and Croatian Online Newspapers' Headlines
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Tajana Kovačević Since online newspapers began ‘battling’ for clicks, it seems there has been a surge of clickbait and other sensationalist headlines that can annoy and deter readers. In this thesis, headlines from the selected British and Croatian newspapers are analyzed in order to compare quality newspapers with tabloid newspapers, as well as two different sections of the news within the same newspapers – regular and lifestyle news sections, with regards to the informative and eye-catching elements...
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A Semana de Arte Moderna e o Modernismo Brasileiro na pintura
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Tena Lovrenčić O tema do presente trabalho é a análise interpretativa da Semana de Arte Moderna que foi a primeira manifestação coletiva de arte moderna no Brasil, realizada em 1922, entre os dias 11 e 18 de fevereiro, no Teatro Municipal de São Paulo. Dá-se uma contextualização mais ampla do evento que, na historiografia tradicional, ainda marca simbolicamente o início do modernismo brasileiro. A primeira parte da tese apresenta as características principais do movimento modernista, cujo...
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A análise da tradução dos elementos culturais na tradução portuguesa da obra «A ponte sobre o Drina»
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Anita Vrančić Este trabalho é dedicado ao estudo da problemática translatológica causada por conceitos específicos de cultura. A estrutura do trabalho é baseada em exemplos selecionados que encontrámos no romance de Ivo Andrić «A ponte sobre o Drina» e nas suas correspondentes traduções em português. A primeira parte do trabalho estabelece os fundamentos teóricos da nossa pesquisa, necessários para o entendimento da análise. Ao fazer isso, delineámos várias definições da palavra...
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A cognitive approach to antonymy
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Valentina Roso This paper presents an analysis of antonymy by looking at how the term and its definition changed through decades. By looking at the specific points in time, this text aims to present antonymy as an ever-changing concept. This text argues that antonymy should be analyzed on the basis of Cognitive Semantics and offers research in support of the notion that all antonyms are extremely sensitive to the context they are used in. With the support of various empirical investigations and techniques,...
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