Utjecaj prozodijskih sredstava na retoričku učinkovitost

master's thesis

• Title (english): The impact of prosodic features on rhetorical effectiveness
• Author: Ana Miljević
• Mentor: Gabrijela Kišiček (mentor)
• Committee member: Ines Carović (predsjednik povjerenstva)
• Committee member: Iva Bašić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Phonetics); Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Interdisciplinary Humanistic Studies

Abstract

Ovaj istraživački rad bavi se analizom utjecaja prozodijskih sredstava na retoričku učinkovitost. Prema Škariću (1991) prozodijska sredstva su: ton i intonacija, glasnoća i naglasak, boja glasa, spektralni sastav, stanke, govorna brzina, ritam, govorne modulacije, način izgovora glasnika i mimika i gesta. Istraživalo se kako ona utječu na dojam o govorniku, uvjerljivost argumenata i promjenu stava kod slušatelja. Snimalo se sedam govornika koji su čitali tekst i namjerno manipulirali načinom izgovora tako da su u govoru imali različita prozodijska sredstva. Zaključeno je da su se govornici s najboljom kombinacijom prozodijskih sredstava (dobra logička
isticanja, dobro naglašavanje teksta, itd.) percipirali kao najuvjerljiviji, argumenti kod takvih govornika percipirali su se kao uvjerljiviji te su najviše utjecali na promjenu stava kod slušatelja.

Abstract (english)

This research paper deals with analysis of the impact of prosodic features on rhetorical effectiveness. According to Škarić (1991), prosodic features encompass: pitch and intonation, volume and stress, vocal timbre, spectral composition, pauses, speech rate, rhythm, speech modulation, articulation, and facial expressions and gestures. The study investigated how these factors influence the impression of the speaker, the persuasiveness of arguments, and the change of attitude among listeners. Seven speakers were recorded reading a text, deliberately manipulating their delivery to incorporate different prosodic elements. The findings indicated that speakers employing the most effective combination of prosodic features (clear logical emphasis, effective textual emphasis, etc.) were perceived as the most persuasive. Arguments presented by such speakers were considered more compelling and had greater impact on listeners' attitude change.

• Keywords: prozodijska sredstva; govornik; argumenti; uvjerljivost
• Keywords (english): prosodic features; speaker; arguments; persuasiveness
• Language: croatian
• URN:NBN: urn:nbn:hr:131:057097
• Study programme: Title: Phonetics (double major); specializations in: Clinical Phonetics, Rhetoric, General Phonetics, Rhetoric and General Phonetics; Course: Rhetoric; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra edukacije govorništva (magistar/magistra edukacije govorništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-27 20:51:20