Korištenje alata digitalnog marketinga na društvenim mrežama narodne knjižnice u svrhu dopiranja do većeg broja korisnika u zajednici na primjeru Kluba kreativnog pisanja

master's thesis

• Title (english): Using digital marketing tools on public library social media profile in order to increase reach with the users in the community with a Creatve Writing Club digital management example
• Author: Ramona Boban-Vlahović
• Mentor: Darko Babić (mentor)
• Committee member: Goran Zlodi (predsjednik povjerenstva)
• Committee member: Željka Miklošević (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2022-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

Ovaj rad sagledava mjesto narodnih knjižnica u svojoj zajednici u digitalno doba kada se do (potencijalnih) korisnika iz zajednice može doprijeti putem društvenih mreža. U radu su analizirani rezultati istraživanja o organizaciji i provedbi tradicionalnog i digitalnog marketinga u Knjižnicama grada Zagreba i narodnim knjižnicama Republike Hrvatske. Također, uključen je primjer marketinškog plana za oglašavanje aktivnosti u narodnim knjižnicama te prijedlozi za njegovu provedbu.

Abstract (english)

This paper looks at the place that public libraries hold in their communities in the digital age when its (potential) users in the community can be reached through social networks. The paper analyses the results of the research about the organisation and implementation of traditional and digital marketing in Zagreb City Libraries and public libraries in Croatia. An example of a marketing plan for advertising activities in the public library and suggestions for its implementation are also included.

• Keywords: narodne knjižnice; marketing; društvene mreže; oglašavanje; marketinški plan; PR
• Keywords (english): public libraries; marketing; social networks; advertising; marketing plan; PR
• Language: croatian
• URN:NBN: urn:nbn:hr:131:914696
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-27 14:14:10