Intercultural Communication in Tourism: A Case Study

master's thesis

• Title (croatian): Interkulturalna komunikacija u turizmu: studija slučaja
• Author: Andrea Spužević Golemac
• Mentor: Anđel Starčević (mentor)
• Committee member: Višnja Josipović-Smojver (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of English language and literature); Zagreb
• Defense date and country: 2022-02-24, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; Anglistics

Abstract

This research paper is a case study of intercultural communication in tourism. Intercultural communication, in its basic sense, is communication between two or more people of different cultural backgrounds. The research is based on an approximately two-hour-long sociolinguistic interview with a respondent that works as a tour guide in Mostar. The paper deals with the interaction between tourists and tour guides. It analyses how intercultural communication manifests itself in contact between the two groups and what role intercultural communication plays in the entire tour experience. It also explores the effect language ideologies have on interactions between people. The results show that people of Mostar and the respondent in particular support some of the language ideologies I have researched, such as the ideology of the native speaker and ideology of the standard language, and that they are likely to accommodate the tourists by using convergence when discussing business matters, and divergence when dealing with private matters. On the other hand, the respondent and some of her countrymen share a curious stance on the official language where they see it as an attack on their unity.

• Keywords: Key words: intercultural communication; language ideologies; stereotypes; tourism; cultural mediation
• Language: english
• URN:NBN: urn:nbn:hr:131:367568
• Study programme: Title: English Language and Literature (single major); specializations in: TEFL, Linguistics, Literature and Culture, Translation; Course: Linguistics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-03-02 22:35:26