Utjecaj društvenih mreža na porast popularnosti ženskog nogometa

undergraduate thesis

• Title (english): The impact of social media on the rise in popularity of women's football
• Author: Ema Grahovac
• Mentor: Tomislav Ivanjko (mentor)
• Committee member: Ana Barbarić (predsjednik povjerenstva)
• Committee member: Monika Batur (član povjerenstva)
• Committee member: Tomislav Ivanjko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2024-06-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Dana 23. svibnja 1885. godine na britanskom poluotoku odigrana je jedna od prvih utakmica ženskog nogometa. Tijekom vremena nogometašice su bile suočene sa raznim izazovima i brojnim predrasudama. Jedan od gorih izazova bila je potpuna zabrana igranja ženskog nogometa 1921. godine. U današnje vrijeme ženski nogomet ruši brojne rekorde u posjećenosti na stadionima, broju praćenosti utakmica preko malih ekrana i ostalih streaming servisa te općenito popularnosti ovoga sporta. Veliku ulogu u svemu ovome su imale društvene mreže koje su poslužile te i dalje služe kao izvrstan alat za promicanje ženskog nogometa te njegova približavanja korisnicama i obožavateljima. Putem društvenih mreža korisnici prate razna događanja vezana za nogometašice i njihove utakmice te se tako osjećaju povezano i uključeno u sve što se događa vezano uz ovaj sport.

Abstract (english)

On May 23, 1885, one of the first matches of women's football was played on the British Peninsula. Over time, female footballers faced various challenges and numerous prejudices. One of the worst challenges that women’s football has faced, was a complete ban of women’s football in 1921. Nowadays, women's football breaks numerous records in attendance at stadiums, the number of people watching the matches via television and other streaming services, and the popularity of this sport in general. A major role in all this has been played by social media platforms that have served and continue to serve as an excellent tool for promoting women's football and bringing it closer to users and fans. Through social media, users follow various events related to female football players and their matches and thus feel connected and involved in everything that happens related to this sport.

• Keywords: društvene mreže; mediji; sport; ženski nogomet; medijska zastupljenost
• Keywords (english): social media; media; sport; women’s football; media coverage
• Language: croatian
• URN:NBN: urn:nbn:hr:131:096568
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-06-18 20:34:28