Linguistic Landscape in Downtown Zagreb

diplomski rad

• Autor: Marko Krstanović
• Mentor: Anđel Starčević (mentor)
• Član povjerenstva: Višnja Josipović-Smojver (predsjednik povjerenstva)
• Član povjerenstva: Marina Grubišić (član povjerenstva)
• Član povjerenstva: Anđel Starčević (član povjerenstva)
• Ustanova koja je dodijelila akademski / stručni stupanj: Sveučilište u Zagrebu; Filozofski fakultet; (Odsjek za anglistiku); Zagreb
• Datum i država obrane: 2020-09-30, Hrvatska
• Znanstveno / umjetničko područje, polje i grana: HUMANISTIČKE ZNANOSTI; Filologija; Anglistika

Sažetak

The purpose of this paper is to study the linguistic landscape of downtown Zagreb. In the area of downtown Zagreb, in April 2018, 723 signs were analyzed and categorized based on the languages they feature. 563 of those feature one language, and 146 feature two. There are only 14 signs with multiple languages. The most prominent languages are Croatian and English, with Croatian appearing on 77.4% of all signs, and English on 41.4%. Both languages appear on 20.8% of the signs. Other languages include German, Italian, Korean, French, Arabic and several others, all apearing several times or less. In order to put these numbers into context, two people were interviewed about their views on public signs in downtown Zagreb. Both of them were disappointed by the relatively high frequency of signs bearing text in English, but agreed that English was a necessity because of tourists and businesses. They also endorse the standard language ideology by claiming that Standard Croatian should be used as much as possible in public spaces.
These results indicate that the area of downtown Zagreb is oriented towards its non-native visitors, with almost half of all the signs featuring English. At the same time, foreign languages other than English are scarcely represented, which suggests that the intended audience is general and not specific. The insights gleaned from the interviewees point not only towards the practical use of English, which is unavoidable considering the area is very much tourist-oriented, but also the practical and symbolic roles of Standard Croatian on public signs in the same area.

• Ključne riječi: linguistic landscape; Standard Croatian; English; multilingualism; public space; public signs
• Jezik: engleski
• URN:NBN: urn:nbn:hr:131:024370
• Studijski program: Naziv: Anglistika (dvopredmetni); smjerovi: lingvistički, književno-kulturološki, prevoditeljski, nastavnički; Smjer: lingvistički; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: magistar/magistra engleskog jezika i književnosti (mag. philol. ang.)
• Studijski program: Naziv: Lingvistika (dvopredmetni); smjerovi: opći, poredbeni, računalni, primijenjeni, kognitivni; Smjer: poredbeni; Vrsta studija: sveučilišni; Stupanj studija: diplomski; Akademski / stručni naziv: magistar/magistra lingvistike (mag. ling.)
• Vrsta resursa: Tekst
• Način izrade datoteke: Izvorno digitalna
• Prava pristupa: Otvoreni pristup
• Datum i vrijeme pohrane: 2020-09-30 21:24:52