Utjecaj influencera na društvenim mrežama na hrvatsko društvo

master's thesis

• Title (english): Influence of social media influencers on Croatian society
• Author: Ivan Maligec
• Mentor: Tibor Komar (mentor)
• Committee member: Tibor Komar (član povjerenstva)
• Committee member: Marijana Belaj (član povjerenstva)
• Committee member: Ivona Grgurinović (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Ethnology and Cultural Anthropology); Zagreb
• Defense date and country: 2023-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Ethnology and Anthropology; Anthropology

Abstract

Cilj ovog diplomskog rada jest prikazati na koji način influenceri djeluju na suvremeno hrvatsko društvo. U ovom je radu fokus stavljen na otvoreno queer influencere u Hrvatskoj te kako utječu na svoje pratitelje, odnosno hrvatsko društvo. U prvom dijelu rada dana je definicija influencera, njihova podjela te vrste njihovih utjecaja na ljude. Također, dan je i kratki povijesni pregled queer prava na svjetskoj, europskoj i hrvatskoj razini te je stavljen fokus i na aktivizam na društvenim mrežama. Kao dio diplomskog rada provedeno je i istraživanje u obliku online anketnog upitnika u kojem su se istraživala iskustva, mišljenja i stavovi Hrvata u odnosu na otvoreno queer influencere.

Abstract (english)

The goal of this thesis is to show how influencers affect Croatian society. In this thesis, the focus is on openly queer influencers in Croatia and how they influence their followers, that is, Croatian society. In the first part of the thesis is the definition of influencers, their classification and how they influence people. Also, a brief historical overview of queer rights at the world, European and Croatian level was given, and a focus was also placed on activism on social media. As part of the thesis, research was conducted in the form of an online survey questionnaire in which the experiences, opinions and attitudes of Croats in relation to openly queer influencers were investigated.

• Keywords: influencer; utjecaj; queer; hrvatsko društvo
• Keywords (english): influencer; influence; queer; Croatian society
• Language: croatian
• URN:NBN: urn:nbn:hr:131:068139
• Study programme: Title: Anthropology (double major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra antropologije (magistar/magistra antropologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-10-04 16:55:49