„Sportswashing” i sportska diplomacija :

master's thesis

• Title: „Sportswashing” i sportska diplomacija : : upotreba sporta za ostvarivanje političkih ciljeva
• Title (english): „Sportswashing” and sports diplomacy : : using sport for achieving political goals
• Author: Franjo Franić
• Mentor: Tibor Komar (mentor)
• Committee member: Duško Petrović (predsjednik povjerenstva)
• Committee member: Goran-Pavel Šantek (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Ethnology and Cultural Anthropology); Zagreb
• Defense date and country: 2023-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Ethnology and Anthropology

Abstract

Cilj ovoga rada jest prikazati razvoj fenomena „sportswashinga”, njegovu povijest i suvremene primjere. Autor pokazuje sličnosti i razlike sa sportskom diplomacijom, povezanost oba pojma sa konceptom meke moći te smješta fenomen u lokalni kontekst prikazujući i analizirajući slučaj NK Osijeka i gradnje novog nogometnog stadiona u Osijeku. Rad je teorijski i temelji se na prikazu relevantne znanstvene literature i medijskih izvještaja. U radu se pokazuje koliko su zapravo „sportswashing” i sportska diplomacija slični pojmovi na primjerima Katara, NK Osijeka i drugim suvremenim primjerima te se daje kritika pojma „sportswashing”. Pojam „sportswashing” je relativno novi pojam, pa je i njegovo akademsko proučavanje tek na početku, a na hrvatskom jeziku radova o „sportswashingu” uopće niti nema.

Abstract (english)

The goal of this paper is to the present development of phenomenon known as ”sportswashing”, its history and contemporary examples. Author shows similarities and differences of ”sportswashing” with sports diplomacy, connections of ”sportswashing” and sports diplomacy with concept of soft power, and place ”sportswashing” in local context showing and analyzing case of FC Osijek and construction of a new football stadium in Osijek. This thesis is theoretical and based on review of relevant scientific literature and media reports. This paper demonstrates how ”sportswashing” and sports diplomacy are similar concepts, using examples form Qatar, FC Osijek and other contemporary cases. It also provides a critique of the concept of ”sportswashing”. The concept of ”sportswashing” is relatively new and its academic study is still in its early stages. There is also a significant lack of research on ”sportswashing” in the Croatian language.

• Keywords: Sportswashing; sportska diplomacija; meka moć; Katar; NK Osijek
• Keywords (english): Sportswashing; sports diplomacy; soft power; Qatar; FC Osijek
• Language: croatian
• URN:NBN: urn:nbn:hr:131:232940
• Study programme: Title: Anthropology (double major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra antropologije (magistar/magistra antropologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-07-05 08:56:02