Kulturnoantropološka istraživanja u poslovnom okruženju

master's thesis

• Title: Kulturnoantropološka istraživanja u poslovnom okruženju : Kulturnoantropološka istraživanja u poslovnom okruženju
• Title (english): Qualitative research in a business environment : Qualitative research in a business environment
• Author: Gorana Ražnatović
• Mentor: Jelena Marković (mentor)
• Mentor: Sanja Potkonjak (mentor)
• Committee member: Marijana Belaj (predsjednik povjerenstva)
• Committee member: Sanja Potkonjak (član povjerenstva)
• Committee member: Jelena Marković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Ethnology and Cultural Anthropology); Zagreb
• Defense date and country: 2023-02-27, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Ethnology and Anthropology; Ethnology
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Ethnology and Anthropology; Anthropology

Abstract

Kulturnoantropološka istraživanja, disciplina koja je tradicionalno povezana s akademskom zajednicom, pronašla je brojne primjene izvan akademske sfere. Tvrtke u nizu industrija prepoznale su vrijednost etnografskih metoda kako bi bolje razumjele svoje kupce, korisnike te društvene i kulturne implikacije svojih proizvoda i tehnologija. Kao takva, kulturnoantropološka istraživanja su postala važan alat za tvrtke koje žele steći konkurentsku prednost u sve složenijem svijetu. Ovaj rad kroz dvije studije slučaja i kroz kazivanje dizajnerice korisničkog sučelja prikazuje primjenu kulturnoantropoloških metoda istraživanja u različitim poslovnim okruženjima. Kroz navedene primjere analiziram odnos radova nastalih u akademskim okvirima i onih nastalih sa svrhom praktične primjene dobivenih rezultata. Primarno istraživanje ovog rada se bavi uvođenjem onboarding procesa u tvrtku u kojoj sam zaposlena na poziciji koordinatorice treninga. Kako bih optimizirala proces koristila sam kvalitative metode istraživanja te mi je bio cilj približiti iskustvo praktične primjene rezultata dobivenih istraživanjem.

Abstract (english)

Cultural anthropological research, a discipline traditionally associated with the academic community, has found numerous applications outside the academic sphere. Companies in a range of industries have recognized the value of ethnographic methods to better understand their customers, users, and the social and cultural implications of their products and technologies. As such, cultural anthropological research has become an important tool for companies seeking to gain a competitive advantage in an increasingly complex world. This thesis shows the application of cultural anthropological research methods in different business environments through two case studies and through the narration of a user interface designer. Through the mentioned examples, I analyze the relationship between works created in academic frameworks and those created with the purpose of practical application of the obtained results. The primary research of this paper deals with the introduction of the onboarding process in the company where I am employed as a training coordinator. In order to optimize the process, I used qualitative research methods, and my goal was to introduce the experience of practical application of the results obtained from the research.

• Keywords: onboarding; poslovno okruženje; kvalitativna istraživanja; organizacijska antropologija
• Keywords (english): onboarding; business environment; qualitative research; organizational anthropology
• Language: croatian
• URN:NBN: urn:nbn:hr:131:713242
• Study programme: Title: Ethnology and Cultural Anthropology (double major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra etnologije i kulturne antropologije (magistar/magistra etnologije i kulturne antropologije)
• Study programme: Title: Anthropology (double major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra antropologije (magistar/magistra antropologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-03-02 22:41:26