Social networking and libraries

Scientific paper - Original scientific paper

• Author: Mihaela Banek Zorica
• Author: Tomislav Ivanjko
• Author: Maja Benčec
• Editor: P. Kommers
• Editor: P. Isaias
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences)
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract (english)

Observing the changes in the information landscape and new emerging online services, one type of service has really taken the online users by storm – social networking. Adopting the simple Web 2.0 principles such as harnessing the powers of the users and free signup, social networks have built a very large user base and became very interesting to different companies as a marketing tool. Today, the most popular social network globally is Facebook. With more than 500 million users worldwide, and more than half of them using Facebook on a daily basis, the marketing potential of the Facebook platform becomes obvious. As Facebook became more and more popular, different non-profit information institutions, such as libraries, began exploring ways in which they can reach potential users. The authors present the results of the research on Croatian libraries presence on Facebook, the most popular social network worldwide and in Croatia. The research was based on the analysis of the number and type of Croatian libraries present on Facebook, types of their representation (group/profile/page), number of subscribers and maintenance frequency

• Keywords (english): social networks; library; Facebook
• Language: english
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review - international
• Publication version: Submitted version
• Publication title: Proceedings of the IADIS international conference e-Society 2012
• Numbering: pp. 511-515
• ISBN: 978-972-8939-67-0
• URN:NBN: urn:nbn:hr:131:166213
• Publication: 2012
• Conference: Title: IADIS international conference e-Society 2012; Location: Berlin, Germany; Start date: 2012-03-10; End date: 2012-03-13; Assembly type: Lecture
• Type of resource: Text
• Publisher: IADIS
• Publishing place: Berlin
• Access conditions: Open access
• Created on: 2022-10-24 10:07:41