Kako Netflix mijenja gledanje filmova

undergraduate thesis

• Title (english): How Netflix is affecting movie watching
• Author: Filip Gvozdanović
• Mentor: Tomislav Ivanjko (mentor)
• Committee member: Ana Barbarić (predsjednik povjerenstva)
• Committee member: Denis Kos (član povjerenstva)
• Committee member: Tomislav Ivanjko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2022-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Ovaj rad obrađuje nekoliko područja vezanih uz danas vodeću Internet streaming platformu Netflix. Da bi bilo lakše razumjeti sve zajedno početak opisuje kako Netflix radi kao platforma i njegove preporuke. Preporuke su izrazito zanimljive jer pokazuju koliku količinu podataka Netflix koristi kako bi korisnicima dao što bolje preporuke i zadržao ih što duže ispred ekrana. Sposobnost Netflixa da zadrži gledatelja ispred ekrana izazvala je pojavu pod nazivom binge gledanje koja je sve prisutnija kod mladih u današnjem društvu. Binge gledanje je samo jedan od brojnih načina na koje radi Netflix efekt. Netflix efekt je pojava u kojoj Netflix ima ogroman utjecaj, što na svoje korisnike, a ponekad i na one koji ga ni ne koriste. Primjer toga je serija Damin gambit koja je imala ogroman utjecaj na svijet šaha. Popularnost serije učinila je šah daleko popularnijim nego prije te čak omogućila šahistima da lakše prežive pandemiju.
Samo binge gledanje sadržaja se u pravilu pokazuje kao nešto negativno, ali također ima i pozitivnu stranu u bijegu od stvarnosti za ljude u problemima ili samo kao socijalna poveznica među ljudima koji su gledali istu seriju. U tom slučaju se ljudi međusobno povezuju na temelju gledanog sadržaja. Jednako je zanimljiv pad u piratizaciji filmskog sadržaja. Još je potrebno istražiti je li uzrok toga isključivo veći komfor i jednostavnost gledanja filmova preko Netflixa ili dio toga leži i u moralnom pitanju ilegalnog preuzimanja filmova ili jednostavno u strahu.
Tradicionalna filmska industrija je vjerojatno najnegativnije pogođena promjenama koje uvodi Netflix te je to već neko vrijeme vidljivo na padu broja prodanih karata. Netflix filmovi u današnje vrijeme nimalo ne zaostaju za filmovima koji nastaju u Hollywoodu te često okupljaju jednako impresivne glumačke postave. Ostatku filmske industrije jedino ostaje mogućnost napredovanja u što skorije vrijeme ili ih ne očekuje najsvjetlija budućnost.

Abstract (english)

This paper adresses several areas related to today's leading Internet streaming platform Netflix. To make it easier to understand the beginning describes how Netflix works as a platform and its recommendations. Recommendations are extremely interesting because they show how much dana Netflix uses to give its users the best possible recommendations and keep the in front of the screen for as long as possible. Netflix's ability to keep viewers in front of the screen has led to a phenomenon called binge watching, which is increasingly present among young people in today's society. Binge watching is just one of the many ways the Netflix effect works. The Netflix effect is a phenomenon in which Netflix has a huge impact, both on its users and sometimes on those who don't even use it. An example of this is The Queens Gambit TV series which had a huge impact on the world of chess. The popularity of the series has made chess far more popular than before and even helped chess players survive the pandemic easier.
Binge watchingtends to turn out to be something solely negative, but it also has a positive side in helping people escape the reality when they are in trouble, or just as a social link among people who have watched the same series. In this case, people connect with each other based on the viewed content. Equally interesting is the decline on the piracy of movies and TV series. It remains to be seen whether the cause is solely the greater comfort and pure ease of watching movies over Netflix, or part of that lies in the moral issue of downloading movies illegaly or simply in fear of getting caught.
The traditional film industry itself is probably the most negatively affected by the changes that came with the rise of Netflix, and this has been evident for some time in the decline of the ticket sales. Netflix movies these days are not far behind Hollywood movies and often bring together equally impressive cast. The rest of the film industry is only left with the option of advancing as soon as possible or they future won't be as bright as it could be.

• Keywords: Netflix; filmovi; serije; Netflix effect; binge-watching; Internet; streaming
• Keywords (english): Netflix; movies; TV series; Netflix effect; binge-watching; Internet; streaming
• Language: croatian
• URN:NBN: urn:nbn:hr:131:007861
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-29 16:40:07