Deklaracije na proizvodima - povijesni razvoj na primjerima iz arhiva tvrtke Kraš i mogućnosti njihove povezivosti s digitalnim rješenjima

master's thesis

• Title (english): Product labels- historical development based on examples from the Kraš archives and the possibility of their connectivity with digital solutions
• Author: Anja Podsečki
• Mentor: Hrvoje Stančić (mentor)
• Mentor: Krešimir Pavlina (mentor)
• Committee member: Hrvoje Stančić (član povjerenstva)
• Committee member: Krešimir Pavlina (član povjerenstva)
• Committee member: Željko Trbušić (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2022-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Archives and Documentation Studies
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Information and Software Engineering

Abstract

U suvremenom svijetu hrana koja se konzumira postaje sve prerađenija, puna aditiva i sastojaka koji uzrokuju razne vrste intolerancija i alergijskih reakcija. Istovremeno, ljudski život postaje ubrzan te kupci često nemaju vremena ili mogućnosti pročitati sitne deklaracije na proizvodima. Uz pomoć arhiva tvrtke Kraš u radu se sagledava povijesni razvoj deklaracija, odnosno tiska na ambalažama; način na koji su se one tiskale, što su u sebi sadržavale i kako su se mijenjale sve do danas. S ciljem prilagodbe deklaracija digitalnome dobu izrađen je „proof of work“ temeljen na nekoliko proizvoda različitih grupacija na različitim jezicima. Njihov je sastav uvršten unutar sustava koji pojedincu pomaže da brže i lakše pretražuje sastav željenog proizvoda, a istovremeno ga obavještava sadrži li određeni proizvod neki neželjeni, sastojak. Takav pristup sastavu proizvoda omogućuje se skeniranjem „deklaracije“ tj. QR koda čije je korištenje danas sve popularnije, a sam sustav utemeljen je na web stranici u kojoj su pohranjene informacije o proizvodu.

Abstract (english)

In the modern world, the food is becoming increasingly processed, full of additives and ingredients that cause various types of intolerances and allergic reactions. At the same time, the way of living is tending to accelerate, which results in the lack of time or ability to read tiny product labels. With the help of the materials from Kraš archives this thesis looks at development of labels throughout the history as well as their appearance on product packaging; the way they were printed, what they contained, and how have they changed to this day. In order to adapt the labels to the digital age a „proof of work" is presented. It is based on several products taken out of a different group of products presented in various foreign languages. Their ingredient composition is included within a system that helps an individual to search for the composition of a desired product in a faster and easier way and that informs a consumer if a particular product contains an undesirable ingredient. Such an approach to the composition of the product is enabled by scanning the label, namely QR code, which usage is becoming increasingly popular today. The system itself is based on a web page which contains product information.

• Keywords: nutritivne deklaracije; sastav; Kraš; digitalizacija; QR kod; web aplikacija
• Keywords (english): nutrition label; ingredients; Kraš; digitization; QR code; web application
• Language: croatian
• URN:NBN: urn:nbn:hr:131:999668
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Archivistics Study; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra arhivistike (magistar/magistra arhivistike)
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Information Sciences (teaching); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra edukacije informatike (magistar/magistra edukacije informatike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-27 18:22:21