Utjecaj pandemije na komuniciranje muzeja putem izložaba

undergraduate thesis

• Title (english): The impact of the pandemic on museum communication through exhibitions
• Author: Dorotea Bolšec
• Mentor: Žarka Vujić (mentor)
• Committee member: Željka Miklošević (predsjednik povjerenstva)
• Committee member: Helena Stublić (član povjerenstva)
• Committee member: Žarka Vujić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2022-08-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Prije tri godine pojavila se bolest Covid-19 koja je poharala svijet. Najednom smo se našli u situaciji u kojoj se činilo kao da nema izlaza. Bilo je potrebno mnogo mjera, zabrana, napora i inovacija kako bi se svijet vratio u predpandemijsko stanje. Od svih institucija, muzeji su bili jedni od jače pogođenih. U 2020. godini bili su prisiljeni zatvoriti svoja vrata. Normalno funkcioniranje muzeja omogućilo se ICOM-ovim smjernica koje su usmjerile muzeje i posjetitelje na neke bitne mjere te istaknule njihovu važnost. Hrvatski zavod za javno zdravstvo također je objavljivao tijekom posljednje 3 godine smjernice za razne institucije te kojih se epidemioloških mjera treba pridržavati kako bi se što više izbjeglo širenje virusa. Neke inovativne primjere održavanja izložaba uživo donijele su Nizozemska (partnerstvo između Muzeja Boijmans Van Beuningen i Rotterdam Ahoy), Italija (EGOpro Active Tag) te Francuska. No, većina muzeja okrenula se Internetu i digitalnim tehnologijama, pokušavajući se približiti svojim posjetiteljima. Važnost digitalnih kanala može se vidjeti u organizaciji manifestacije Noć muzeja koja je u posljednje dvije godine održana korištenjem Interneta te digitalne infrastrukture muzeja. Kako se pandemiji naizgled bliži kraj, tj. sve je manji broj zaraženih, tako se može vidjeti i vraćanje izložaba uživo, no uz prisutne epidemiološke mjere.

Abstract (english)

Three years ago, the Covid-19 disease appeared and ravaged the world. Suddenly, we found ourselves in a situation where it seemed as if there was no way out. It took many measures, bans, efforts, and innovations to bring the world back to its pre-pandemic state. Of all the institutions, museums suffered the hardest and in 2020, they were forced to close their doors. The normal functioning of the museum was made possible by the ICOM guidelines, which directed museums and visitors to some important measures and emphasized their importance. During the last 3 years, the Croatian Institute of Public Health has also published guidelines for various institutions and which epidemiological measures should be followed to avoid the spread of the virus as much as possible. Some innovative examples of holding live exhibitions were brought by the Netherlands (partnership between Museum Boijmans Van Beuningen and Rotterdam Ahoy), Italy (EGOpro Active Tag) and France. However, most museums have turned to the Internet and digital technologies, trying to get closer to their visitors. The importance of digital channels can be seen in the organization of the Night of the Museum event, which was held in the last two years using the Internet and the museum's digital infrastructures. As the pandemic is ending, i.e., the number of infected people is decreasing, we can also see the return of live exhibitions, but with the current epidemiological measures in place.

• Keywords: pandemija; muzej; muzejska izložba; tehnologija; digitalno
• Keywords (english): pandemic; museum; museum exhibition; technology; digital
• Language: croatian
• URN:NBN: urn:nbn:hr:131:951144
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-04 22:57:34