Privatnost korisnika na internetu

master's thesis

• Title (english): User privacy on the Internet
• Author: Ana Kranjec
• Mentor: Krunoslav Nikodem (mentor)
• Committee member: Izvor Rukavina (predsjednik povjerenstva)
• Committee member: Goran Koletić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Sociology); Zagreb
• Defense date and country: 2021-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology; Sociological Theory

Abstract

Privatnost korisnika na internetu i zaštita njihovih podataka postaje sve važnija tema današnjice. Virtualni svijet postaje dio svakodnevnog načina života te korisnici dijele svoje privatne podatke i fotografije koje mogu biti zlouporabljene. Postavlja se pitanje koliko je digitalna privatnost moguća i u kojoj mjeri korisnici mogu utjecati na nju? Istraživanje je provedeno na 10 sudionika iz različitih geografskih područja u Republici Hrvatskoj, različitih zanimanja i dobnih skupina. Fokus istraživanja je stavljen na zaštitu podataka, osjećaj sigurnosti u dijeljenju istih, zlouporabu i stavove o personaliziranim reklamama i oglasima. Nakon provedenog istraživanja možemo zaključiti da su korisnici zabrinuti za svoju digitalnu privatnost, ali da ne poduzimaju potrebne korake kojima bi se osigurali. Nisu svjesni opasnosti zlouporabe podataka što je danas sve češći problem te smatraju da ta tema nije dovoljno zastupljena u društvu.

Abstract (english)

The privacy of users on the Internet and the protection of their data is becoming an increasingly important topic today. The virtual world thus becomes an integral part of everyday life and users are sharing their private data and photos which can be misused. The question is to what extent is digital privacy possible and to what extent can users influence it? The research was conducted on 10 participants from different geographical areas in the Republic of Croatia, different occupations and age groups. The focus of the research was on data protection, a sense of security in sharing it, abuse and attitudes about personalized ads and advertisements. After conducting research we can conclude that users are concerned about their digital privacy but they do not take the necessary steps to ensure it. They are not aware of the dangers of data misuse which is an increasingly common problem today and they believe that this topic is not sufficiently represented in society.

• Keywords: internet; digitalna privatnost; zaštita podataka; zlouporaba podataka; reklame
• Keywords (english): Internet; digital privacy; data protection; data misuse; personalized ads
• Language: croatian
• URN:NBN: urn:nbn:hr:131:326646
• Study programme: Title: Sociology (single major); specializations in: Research; Course: Research; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-04 16:30:56