Umjetna inteligencija u ulozi pisca

master's thesis

• Title: Umjetna inteligencija u ulozi pisca : Utjecaj razvoja kreativne umjetne inteligencije na spisateljska zanimanja, pisanu komunikaciju i društveno vrednovanje literarnog rada
• Title (english): Artificial intelligence in the role of writer : Influence of developing creative artificial intelligence on writing professions, written communication and social evaluation of literary work
• Author: Tena Kovač
• Mentor: Krešimir Žažar (mentor)
• Committee member: Krunoslav Nikodem (predsjednik povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Sociology); Zagreb
• Defense date and country: 2021-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology; Specific Sociologies

Abstract

Kroz cijelu svoju povijest, ljudska je vrsta stvarala alatke koje bi joj olakšale, ubrzale i pospješile rad, no sa izumom novih strojeva, došlo je i do porasta otkaza i nezaposlenost. Premda se vjerovalo kako strojevi mogu ljude zamijeniti isključivo u teškim, fizičkim i ponavljajućim poslovi, najnovija pojava umjetne inteligencije u kreativnoj industriji mogla bi dokazati suprotno. Ovaj rad donosi pregled dosadašnjih spoznaja o umjetnoj inteligenciji u kontekstu kreativnog pisanja, uvid u njezine mehanizme, kao i elemente koji čine kreativno pisanje i ljudsku kreativnost općenito, te kakve će daljnje posljedice razvoja umjetne inteligencije imati na industriju, zaposlenost, medijski sadržaj te postojeće društvene vrijednost i shvaćanje rada i vještine pisanja. Analiza je pokazala kako umjetna inteligencija bolje generira publicistiku nego beletristiku, budući da zahtijeva manje kreativnog angažmana, da je napredovala je do te mjere da bi mogla predstavljati konkurenciju piscima i zaposlenicima u nakladničkoj industriji, te da oni, usprkos tome, iskazuju spremnost za korištenje mogućih pogodnosti koje ona nudi.

Abstract (english)

Throughout its history, the human race has created tools that would make its work easier, faster and better, but with the invention of new machines, there has also been an increase in job loss and unemployment. Although it was believed that machines could replace humans exclusively in hard, physical, and repetitive jobs, the latest emergence of artificial intelligence in the creative industry could prove otherwise. This paper provides an overview of current knowledge about artificial intelligence in the context of creative writing, insight into its mechanisms, as well as the elements that make up creative writing and human creativity in general, and what further consequences the development of artificial intelligence will have on industry, employment, media and existing social value and understanding of work and writing skills. The analysis showed that artificial intelligence generates journalism better than fiction, as it requires less creative engagement, that it has progressed to the point that it could compete with writers and employees in the publishing industry and that they are, despite all that, willing to take advantage of the benefits it offers.

• Keywords: umjetna inteligencija; pisanje; kreativnost; rad; utjecaj medija
• Keywords (english): artificial intelligence; writing; creativity; work; media influence
• Language: croatian
• URN:NBN: urn:nbn:hr:131:181088
• Study programme: Title: Sociology (single major); specializations in: Research; Course: Research; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-07-16 07:52:53