Odnosi s javnošću u narodnim knjižnicama s osvrtom na djelatnost i aktivnosti Gradske knjižnice Slavonski Brod

master's thesis

• Title (english): Public relations in public libraries with a review of the activities and activities of the City Library of Slavonski Brod
• Author: Suzana Čerenko
• Mentor: Daniela Živković (mentor)
• Committee member: Ana Barbarić (predsjednik povjerenstva)
• Committee member: Radovan Vrana (član povjerenstva)
• Committee member: Daniela Živković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2021-06-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

Ovaj diplomski rad pod naslovom Odnosi s javnošću u narodnim knjižnicama s osvrtom na djelatnost i aktivnosti Gradske knjižnice Slavonski Brod sastoji se od teoretskog dijela koji podkrepljuje temu samog rada i analizi i vrednovanju aktivnosti provedenih u Gradskoj knjižnici Slavonski Brod. U drugom poglavlju data je definicija narodnih knjižnica, neprofitnih organizacija te je pojašnjena uloga narodnih knjižnica kao neprofitnih organizacija. U trećem poglavlju riječ je o transformaciji knjižnica u novom dobu kao i o spremnosti knjižnica i knjižničara na sudjelovanje u promjenama novog doba. Nadalje je obrađena tema marketinga u kulturi (napose u knjižnicama), odnosa s javnošću, njihovog planiranja i provedbe i tehnika i alata potrebnih za njihovu provedbu. Uspješni odnosi s javnošću stvaraju pozitivnu sliku knjižnice, a samim time garantiraju dolazak novih korisnika a time i opravdavaju ulogu postojanja knjižnice. Njena javno vidljiva djelatnost preduvjet je za uspješno poslovanje. U drugom dijelu rada opisane su aktivnosti Gradske knjižnice Slavonski Brod koje su predstavile Gradsku knjižnicu Slavonski Brod kao ustanovu odgovornu prema svojim korisnicima i svim Brođanima, koja se nastoji pozicionirati kao aktivni i neizostavan čimbenik kulture grada Slavonskog Broda. Svaki projekt donosi pregled aktivnosti u javnosti, medijski odjek svakog programa. U tabličnom pregledu naglasak je na tehnikama i alatima korištenih u provedbi programa. Svojim programima Gradska knjižnica Slavonski Brod se postavila kao: čuvar brodskog kulturnog nasljeđa, promotor hrvatske književnosti, socijalno osjetljiva ustanova, ustanova sa snažnim osjećajem empatija za ranjive skupine djece, aktivni partner obrazovanja, predvodnik inovativnih programa u kulturi, ustanova otvorena za suradnju sa srodnim i manje srodnim udrugama. Na kraju rada prikazano je provedeno istraživanje metodom intervjua u kome se nalaze podatci o zadovoljstvu ispitanika o provedenim programima.

Abstract (english)

This thesis entitled Public Relations in Public Libraries with a Review of the Activities of the Slavonski Brod City Library consists of a theoretical part that supports the topic of the work and the analysis and evaluation of activities carried out in the Slavonski Brod City Library. The second chapter provides a definition of public libraries, non-profit organizations and explains the role of public libraries as non-profit organizations. The third chapter deals with the transformation of libraries in the new age as well as the readiness of libraries and librarians to participate in the changes of the new age. The topic of marketing in culture (especially in libraries), public relations, their planning and implementation, and the techniques and tools needed for their implementation are further addressed. Successful public relations create a positive image of the library, and thus guarantee the arrival of new users and thus justify the role of the library. Its publicly visible activity is a prerequisite for successful business. The second part of the paper describes the activities of the City Library of Slavonski Brod, which presented the City Library of Slavonski Brod as an institution responsible to its users and all citizens of Brod, which seeks to position itself as an active and indispensable factor in the culture of Slavonski Brod. Each project brings an overview of activities in public, media coverage of each program. The tabular overview emphasizes the techniques and tools used in the implementation of the program. Through its programs, the Slavonski Brod City Library has established itself as: a custodian of the ship's cultural heritage, a promoter of Croatian literature, a socially sensitive institution, an institution with a strong sense of empathy for vulnerable groups of children, an active partner of education, a leader in innovative cultural programs. less related associations. At the end of the paper, the conducted research by the method of interviews is presented, which contains data on the respondents' satisfaction with the implemented programs.

• Keywords: odnosi s javnošću; promotivne aktivnosti; narodne knjižnice; Gradska knjiižnica Slavonski Brod
• Keywords (english): public relations; Promotional activities; public libraries; Slavonski Brod City Library
• Language: croatian
• URN:NBN: urn:nbn:hr:131:241755
• Study programme: Title: Information Sciences; specializations in: Library Science; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-07-08 14:55:48