Promicanje djelatnosti školskih knjižnica s osvrtom na školsku knjižnicu OŠ J. Dobrile u Rovinju

master's thesis

• Title (english): Promoting the activities of school libraries with reference to the school library of the J. Dobrila Primary School in Rovinj
• Author: Maja Pulić
• Mentor: Mihaela Banek Zorica (mentor)
• Committee member: Sonja Špiranec (predsjednik povjerenstva)
• Committee member: Tomislav Ivanjko (član povjerenstva)
• Committee member: Mihaela Banek Zorica (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2021-05-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

Cilj ovog rada je objasniti ulogu školske knjižnice u obrazovnom sustavu te prikazati načine kako školske knjižnice promoviraju svoje usluge među korisnicima te na taj način povećavaju svoju vidljivost. Prikazana je važnost promicanja djelatnosti školske knjižnice kako bi što više udovoljila zahtjevima korisnika novog doba.
U promicanju djelatnosti školske knjižnice marketing ima vrlo važnu ulogu. Marketing je dio
svakog poslovanja, bez obzira na područje djelovanja i odnos prema profitu pa je tako i
sastavni dio poslovanja školske knjižnice. Promocija je jedna od funkcija marketinga, a
odnosi se na marketing komunikaciju. Njezin cilj je informirati korisnike o proizvodima i
uslugama koje knjižnica nudi, potaknuti ih na njihovo korištenje i time zadovoljiti njihove
potrebe i kod korisnika osvijestiti važnost uloge knjižnice u obrazovanju.
U nastavku su opisani primjeri dobre prakse OŠ J. Dobrile iz Rovinja koji pokazuju kako znanje, predani rad i kreativnost rezultiraju procvatom školske knjižnice koja postaje središte školskih zbivanja.
U navedenoj školi provedena je i anketa kojoj je cilj bio utvrditi kakve su čitalačke navike
njenih učenika, koliko često i na koji način koriste školsku knjižnicu te što bi ih privuklo da je
koriste češće.
Poseban naglasak stavljen je na ulogu školskog knjižničara kao kompetentnog stručnjaka koji
se zalaže za poboljšanje ugleda i promicanje vrijednosti školske knjižnice.

Abstract (english)

The aim of this paper is to explain the role of the school library in the education system and to show the ways in which school libraries promote their services among users and thus increase their visibility. The importance of promoting the activities of the school library in order to meet the requirements of new age users as much as possible is presented.
Marketing plays a very important role in promoting the activities of the school library.
Marketing is a part of any business, regardless of the area of operation and the relationship to profit, so it is an integral part of the school library business. Promotion is one of the functions of marketing as well refers to marketing communication. Its goal is to inform users about products and services offered by the library, encourage them to use them and thus satisfy theirs needs to make users aware of the importance of the library's role in education.
The following are examples of good practice from the J. Dobrila Elementary School in Rovinj, which show how knowledge, dedicated work and creativity result in the flourishing of the school library, which becomes the center of school events.
A survey was conducted in the mentioned school, the aim of which was to determine what the reading habits are of her students, how often and in what way they use the school library and what would attract them if it were use more often.
Special emphasis is placed on the role of the school librarian as a competent expert who is committed to improving the reputation and promoting the value of the school library.

• Keywords: školska knjižnica; školski knjižničar; marketing u školskoj knjižnici; promocija u školskoj knjižnici
• Keywords (english): school library; school librarian; marketing in the school library; promotion in the school library
• Language: croatian
• URN:NBN: urn:nbn:hr:131:733961
• Study programme: Title: Information Sciences; specializations in: Library Science; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-06-04 11:37:11