Prikazi ženskih likova na naslovnicama ilustrirane revije Svijet: analiza rodnih identiteta unutar modnog dizajna

master's thesis

• Title (english): Presentation of a female characters on the covers of the magazine Svijet: analysis of gender identities within fashion design
• Author: Aleksandra Georgievska
• Mentor: Jasna Galjer (mentor)
• Committee member: Frano Dulibić (predsjednik povjerenstva)
• Committee member: Ida Ograjšek Gorenjak (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of History of Art); Zagreb
• Defense date and country: 2021-05-14, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; History of Art; History and Theory of the Fine Arts, Architecture, Urbanism and Visual Communications

Abstract

Tema ovog diplomskog rada je analiza prikaza ženskih likova s pozicije feminističkih intervencija u povijesti umjetnosti koja za krajnji cilj ima propitivanje socijalne pozicije žena u 20. stoljeću. Područje rada je međuratni prostor u Hrvatskoj, a analizirani su prikazi žena na ilustriranim naslovnicama iz ilustrirane revije Svijet. Okosnicu rada predstavlja kontinuirano isticanje zahtjeva za socijalnom povijesti umjetnosti, te se rad odmiče od mogućnosti analize zasnovane samo na dosadašnjem načinu propitivanja u povijesti umjetnosti - likovno-formalnoj analizi. Interes rada predstavlja modni dizajn, uloga dizajna u formiranju društvenih uloga, odnos mode i pozicije žena, ali i pozicioniranje Hrvatske unutar suvremene art decoovske umjetničke misli i djela. Analizirani primjeri naslovnica ističu ilustriranu reviju Svijet kao transmisijsko sredstvo art decoovskog stila života, kao i ulogu Otta Antoninija i Pavao Gavranića u kreiranju istog. Naslovnice obiluju brojnim art decoovskim umjetničkim referencama: žene, automobili, brodovi, haljine, nakit, cigarete, zabave te su uspoređene sa primjerima sa globalne scene.

Abstract (english)

The main interest of the thesis is the analysis of depiction of women from the position of feminist interventions in art history to the ultimate goal of which is to question the social position of women in the 20th century. The timeframe of the thesis is the interwar period in Croatia, and the analyzed field is the illustration of women for the covers of the magazine Svijet. The bone of the thesis is the continuous emphasis of the requirements for the social history of art, and the it moves away from the possibility of analysis based only on the current way of questioning in the history of art - art-formal analysis. The interest of the thesis is fashion design, the role of design in the formation of gender identities, the relationship between fashion and the position of women, but also the positioning of Croatia within contemporary art deco artistic thought and work. The analyzed examples of covers highlight the magazine Svijet as a transmission medium of the art deco lifestyle, as well as the role of Otto Antonini in creating it. The covers abound with numerous art deco art references: women, cars, boats, dresses, jewelry, cigarettes, parties, and are compared to examples from the global scene.

• Keywords: feminizam; pozicija žena; društvene uloge; dizajn; moda; art deco; potrošačko društvo; časopisi; prikazi žena; ilustrirana revija Svijet
• Keywords (english): feminism; position of women; social roles; design; fashion; art deco; consumerism; magazines; women's reviews; the magazine Svijet
• Language: croatian
• URN:NBN: urn:nbn:hr:131:716422
• Study programme: Title: Art History; specializations in: Research; Course: Research; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra povijesti umjetnosti (magistar/magistra povijesti umjetnosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-05-21 11:38:29