„Idemo na Mađarsku!“

master's thesis

• Title: „Idemo na Mađarsku!“ : Sjećanje na prekograničnu kupovinu u Međimurju
• Title (english): „Let's go to Hungary!“ : Remembering the cross-border shopping in Međimurje
• Author: Marija Rojko
• Mentor: Nevena Škrbić Alempijević (mentor)
• Committee member: Ivona Grgurinović (predsjednik povjerenstva)
• Committee member: Kristina Vugdelija (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Ethnology and Cultural Anthropology); Zagreb
• Defense date and country: 2021-04-19, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Ethnology and Anthropology; Ethnology

Abstract

Autorica kroz rad istražuje kulturni fenomen prekograničnog šopinga iz područja Međimurja u pogranične gradove u Mađarskoj. Istražuje se društveno sjećanje na spomenuti fenomen te se pronalaze razlozi popularnosti i utjecaj koji je on ostavio u društvu te nostalgija koju njezin nestanak izaziva. Istraživanje se također bavi problematiziranjem ekonomskog aspekta ovakve vrste kupovine. Osobne priče i sjećanja kazivača nastojat će pružiti bolji pogled na kulturu prekograničnog šopinga kroz mnogobrojne društvene, ekonomske i političke aspekte kupovine.

Abstract (english)

Through her work, the author researches the cultural phenomenon of cross-border shopping from the area of Međimurje to border towns in Hungary. The social memory of the mentioned phenomenon, the reasons for its popularity and the influence it left on the society are examined, as well as the nostalgia caused by its disappearance. The research also deals with the issue of the economic aspect of these types of purchases. Personal stories and memories of the interviewees will seek to provide a better view of the culture of cross-border shopping through many social, economic and political aspects of shopping.

• Keywords: prekogranični šoping; ekonomija; društveno sjećanje; Mađarska; Međimurje
• Keywords (english): cross-border shopping; economy; social memory; Hungary; Međimurje
• Language: croatian
• URN:NBN: urn:nbn:hr:131:990324
• Study programme: Title: Ethnology and Cultural Anthropology (double major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra etnologije i kulturne antropologije (magistar/magistra etnologije i kulturne antropologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-04-20 16:24:18