Društveno pretraživanje

master's thesis

• Title: Društveno pretraživanje : primjena, mogućnosti i izazovi
• Title (english): Social search : application, possibilities and challenges
• Author: Andrea Saik
• Mentor: Sonja Špiranec (mentor)
• Committee member: Mihaela Banek Zorica (predsjednik povjerenstva)
• Committee member: Tomislav Ivanjko (član povjerenstva)
• Committee member: Sonja Špiranec (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2019-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

Razvoj društvenih medija i weba 2.0. omogućio je iskorištavanje društveno stvorenog sadržaja kako bi se poboljšali rezultati pretraživanja. U radu se prikazuju mogućnosti primjene društvenog pretraživanja, njegove prednosti i nedostaci. Cilj je pokušati odgovoriti na pitanje da li se društveno pretraživanje može uspješno koristiti kao nadopuna tradicionalnom pretraživanju. Tradicionalno pretraživanje često ostavlja korisnike nezadovoljnima jer nisu uspjeli pronaći odgovor na svoju informacijsku potrebu. Nekada se to događa zbog samih korisnika koji ne znaju pravilno oblikovati svoju potrebu u upit, a nekada zbog toga što pretraživači zanemaruju kontekst pretraživanja i specifične potrebe pojedinog korisnika. Društveno pretraživanje pokušava razriješiti oba navedena problema. U prvom je dijelu rada opisan pojam pretraživanja informacija i objašnjen način na kojem funkcionira tradicionalno pretraživanje. Navedene su vrste modela pretraživanja, korisničkih upita i podjela korisnika prema stručnosti pretraživanja, te su analizirani utjecaji koje je razvoj World Wide Weba imao na pretraživanje informacija. U drugom dijelu rada prikazane su različite primjene društvenog pretraživanja, a kroz primjere objašnjen je način njihovog funkcioniranja i arhitektura sustava.

Abstract (english)

Social Media and development of Web 2.0. made it possible to make use of sociallygenerated content to improve search results. The paper presents the possibilities of social search, its advantages and disadvantages. The goal is to try to answer whether social search can be successfully used to complement traditional search. Traditional search often leaves users dissatisfied because they have been unable to find an answer to their information need. Sometimes this happens because the users do not know how to properly convey their need into query, and sometimes because search engines ignore the search context and specific needs of the individual user. Social search is trying to solve both of these problems. The first part of the paper describes the concept of information retrieval and explains how traditional search works. Types of search models, user queries, and user taxonomy are listed, and the impacts that the development of the World Wide Web has had on information retrieval have been analyzed. In the second part of the paper, various applications of social search are presented, and through the examples system architecture and the way they function is explained.

• Keywords: društveno pretraživanje; pretraživanje informacija; informacijska potreba; korisnički upit; relevantnost
• Keywords (english): social search; information retrieval; information need; user query; relevancy
• Language: croatian
• URN:NBN: urn:nbn:hr:131:200943
• Study programme: Title: Information Sciences; specializations in: Library Science; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Public note: Izvanredni studi
• Created on: 2019-10-03 10:40:36