Nakladnik Stjepan Kugli

master's thesis

• Title (english): Publisher Stjepan Kugli
• Author: Ana Hanđal
• Mentor: Ivana Hebrang Grgić (mentor)
• Committee member: Tomislav Ivanjko (predsjednik povjerenstva)
• Committee member: Marko Pavlovski (član povjerenstva)
• Committee member: Ivana Hebrang Grgić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2020-10-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

Stjepan Kugli i Albert Deutsch na zagrebačkoj su se nakladničkoj sceni samostalno pojavili 1881. godine kada su kupili knjižaru Lavoslava Hartmana u kojoj su do tada bili zaposleni kao Hartmanovi pomoćnici. Nastavljanjem Hartmanova poslovanja, pod nazivom Knjižara Lavoslava Hartmana (Kugli i Deutsch), Stjepan Kugli i Albert Deutsch nastavili su tradiciju proizašlu iz Gajevih preporodnih ideala. Deutsch se zbog bolesti povukao 1902. godine i od tada se naziv poduzeća mijenjao nekoliko puta (želeći naglasiti nakladničku tradiciju koju nastavlja), ali je u korijenu uvijek bilo L. Hartman (St. Kugli), a od 1915. godine (kada je Kugli preminuo) St. Kugli. Od 1881. do 1945. godine Kugli i Deutsch bili su najveći nakladnici dječjih knjiga, osobito slikovnica, na kojima su rijetko otisnuti godina izdanja i ime ilustratora. Budući da na brojnim Kuglijevim izdanjima knjiga nije otisnuta godina, problem datiranja pokušava se riješiti prema nazivima poduzeća i adresama na kojima je poslovalo, a grubom datiranju knjiga pridonosi i njihovo umjetničko oblikovanje. Knjižara i papirnica Stjepana Kuglija od 1902. sve do njegove smrti 1915. (a i nakon toga, sve do 1945. godine) bila je najveća i najpotpunija u Zagrebu. Stjepan Kugli koristio je sve raspoložive mogućnosti za reklamu knjiga i časopisa koje je objavljivao ili prodavao te se pokazao ne samo kao dobar nakladnik koji je osluškivao tržište, nego i kao dobar trgovac. Zbog potrebe za informiranjem, ali i zbog pristupačnosti niskom cijenom, tijekom 19. stoljeća raste popularnost periodičkih publikacija. Od 1888. godine do 1923. godine Kugli i Deutsch (a kasnije Kuglijevi sinovi) objavljivali su časopis Dom i sviet, ilustrirani dvotjednik, tiskan u velikom formatu koji je Kugli pokrenuo po uzoru na slična izdanja u zapadnoj i srednjoj Europi. Osim zanimljivosti iz doma i svijeta reklamirao je knjige i časopise koje su objavili ili koji su se mogli kupiti u Kuglijevoj knjižari.

Abstract (english)

Stjepan Kugli and Albert Deutsch appeared independantly on the Zagreb publishing scene in 1881 when they bought Lavoslav Hartman's bookstore in which they had until then been employed as Hartman's assistants. By continuing Hartman's business under the name The Lavoslav Hartman Library (Kugli and Deutsch), Stjepan Kugli and Albert Deutsch maintained the tradition stemming from Gaj's croatian national revival ideals. Deutsch withdrew from the company in 1902 due to illness and since then the name of the the company was changed several times (in order to emphasize the tradition of publishing that it was continuing), but at the root it was always L. Hartman (St. Kugli) and starting from 1915 (when Kugli passed away) St. Kugli. From 1881 to 1945 Kugli and Deutsch were the largest publishers of children's books, especially picture books, which rarely had the names of the illustrators and year of publishment printed on them. Since many of Kugli's publications don't have the year of publishment printed on them, the problem of determining the books' date of publishment is being solved by means of the firms and the addresses on which they operated, as well as the artistic design, which aids in the rough dating of the books. The bookstore and stationery store of Stjepan Kugli was, from 1902 until his death in 1915 (and even after that, up until 1945), the largest and most complete in Zagreb. Stjepan Kugli used every available opportunity to advertise the books and magazines he published or sold and he showed himself to be not only a good publisher that payed attention to the market, but also a good salesman. Due to the need for information, but also availability at a low price, the popularity of periodic publication had grown during the 19th century. From 1888 to 1923 Kugli and Deutsch (and afterwards Kugli's sons) had been publishing Dom i sviet, a biweekly illustrated magazine printed in large format that Kugli had launched, modeled on similar publications in western and middle Europe. Other than interesting facts from his homeland and the world, he also advertized books and magazines they published or that were able to be purchased in Kugli's bookstore.

• Keywords: nakladništvo; Stjepan Kugli; Albert Deutsch; Lavoslav Hartman; Knjižara L. Hartman (Kugli i Deutsch); Zagreb; Dom i sviet; slikovnice; dječja knjiga; Kazališna biblioteka
• Keywords (english): publication; Stjepan Kugli; Albert Deutsch; Lavoslav Hartman; The Bookstore L. Hartman (Kugli i Deutsch); Zagreb; Dom i sviet; picture books; children's book; The Theatre library
• Language: croatian
• URN:NBN: urn:nbn:hr:131:470943
• Study programme: Title: Information Sciences; specializations in: Library Science; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Public note: Izvanredni studij bibliotekarstva
• Created on: 2020-12-23 15:51:43