A cognitive approach to translating metaphor in self-help discourse: An analysis of Buddha's Brain by Rick Hanson and Richard Mendius and its translation into Croatian

master's thesis

• Title (croatian): Kognitivni pristup prevođenju metafora u diskursu za samopomoć: analiza knjige Budin mozak Ricka Hansona i Richarda Mendiusa te njezina prijevoda na hrvatski
• Author: Marta Vučković
• Mentor: Mateusz-Milan Stanojević (mentor)
• Committee member: Nataša Pavlović (predsjednik povjerenstva)
• Committee member: Marina Grubišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of English language and literature); Zagreb
• Defense date and country: 2020-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; Anglistics

Abstract

This paper deals with metaphor translation at the discourse level on the example of the self-help book Buddha’s Brain by Rick Hanson and Richard Mendius and its translation into Croatian. It aims to examine the ways in which deliberate metaphor found in English-language self-help discourse is treated in translation into Croatian. In order to do so, the study employs a comparative analysis of the source text and the target text and views metaphor translation from the cognitive linguistic perspective. It highlights problems that arise during metaphor translation in self-help discourse and draws attention to appropriate translation strategies. The findings of the analysis assume that the relationship between metaphors in the source text and the target text is identical. An important discursive role that is assigned to metaphor in both English and Croatian self-help books is brought to light as a result of measured metaphor frequency in the original and its translation.

• Keywords: deliberate metaphor; cognitive linguistics; translation strategies; self-help discourse; metaphor translation
• Language: english
• URN:NBN: urn:nbn:hr:131:884643
• Study programme: Title: English Language and Literature (double major); specializations in: Linguistics, Literature and Culture, Translation; Course: Translation; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-09-21 07:38:29