Analiza utjecaja platformne ekonomije na budućnost rada

master's thesis

• Title (english): Analysis of the impact of the platform economy on the future of work
• Author: Marijan Peška
• Mentor: Jasminka Lažnjak (mentor)
• Committee member: Danijela Lucić (predsjednik povjerenstva)
• Committee member: Izvor Rukavina (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Sociology); Zagreb
• Defense date and country: 2024-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Sociology; Specific Sociologies

Abstract

Uspon digitalnih platformi, koje se ujedno smatraju glavnim čimbenicima platformne ekonomije, imali su izrazit utjecaj na transformaciju prirode rada. Jedna od posljedica digitalizacije je premještanje tržišta rada u digitalni svijet. Takvo tržište rada okarakterizirano je kao dvostrano, gdje korisnici i potrošači, odnosno radnik i naručitelj poslova imaju uzajamnu korist. Uzajamna korist omogućena je u načinu funkcioniranja digitalnih platformi koje je svedeno na prikupljanje i obradi podataka... More te na olakšavanju interakcije i razmjene između korisnika. Stručna literatura nije suglasna oko definicije platformne ekonomije i posljedica toga su različite klasifikacije rada. Različite klasifikacije rada putem digitalnih platformi izazivaju problem u razvoju instrumenata i mjerenju takvog oblika rada. Kao i kod tradicionalnog rada, rad putem digitalnih platformi donosi različite izazove kao što su pitanje fleksibilnosti rada, statusa zaposlenja, problem pristupa radu, algoritamskog menadžmenta, zaštita osobnih podataka, zdravlje radnika i sindikalno udruživanje. Digitalne platforme koje igraju ulogu posrednika između korisnika dugo su bile zanemarene u stručnoj javnosti. Utjecaj takvog posredništva privukao je pozornost regulatornih tijela nakon što se uvidjelo da su digitalne platforme često netransparentne oko svojih poslovnih modela. Ovaj rad objašnjava svaki od tih izazova i nudi postojeća ili moguća rješenja. Rješavanje izazova koji su uzrokovani novim oblik rada nije jednostavan zadatak i primjenjivanje rješenja ovisi o regulatornom i socijalnom uređenju svake države. Budućnost rada u platformnoj ekonomiji je neizvjesna, ali grube procjene pokazuju da platformna ekonomija zahvaća sve više utječe tradicionalnih poslova i ujedno stvara nove poslove. Regulatorna tijela Europske unije mogu nam poslužiti kao primjer u regulaciji platformne ekonomije. Less

Abstract (english)

The rise of digital platforms, which are also considered the main factors of the platform economy, had the greatest impact on the transformation of the nature of work. One of the consequences of digitization is the shift of the labor market to the digital world. Such a labor market is characterized as two-sided, where users and consumers, i.e. the worker and the client have mutual benefits. Mutual benefit is enabled in the way digital platforms function, which is reduced to collecting and... More processing data and facilitating interaction and exchange between users. Professional literature does not agree on the definition of the platform economy, and as a result, there are different classifications of work. Different classifications of work through digital platforms cause a problem in the development of instruments and measurement of this form of work. As with traditional work, working through digital platforms brings different challenges, such as the issue of work flexibility, employment status, the problem of access to work, algorithmic management, personal data protection, worker health and union association. Digital platforms that play the role of intermediaries between users have long been neglected. The impact of such intermediation has attracted the attention of regulatory authorities after it was realized that digital platforms are often non-transparent about their business models. This paper explains each of these challenges and offers existing or possible solutions. Solving the challenges caused by new forms of work is not a simple task and the application of solutions depends on the regulatory and social arrangements of each country. The future of work in the platform economy is uncertain, but rough estimates show that the platform economy is increasingly affecting traditional jobs and creating new jobs at the same time. The regulatory bodies of the European Union can serve us as an example in the regulation of the platform economy. Less

• Keywords: platformna ekonomija; digitalne platforme; rad putem digitalnih platformi; regulacija
• Keywords (english): platform economy; digital platforms; digital platform work; regulation
• Language: croatian
• URN:NBN: urn:nbn:hr:131:205230
• Study programme: Title: Sociology (single major); specializations in: Research; Course: Research; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-07 10:51:50