Utjecaj ugleda nakladnika na čitateljski odabir

master's thesis

• Title: Utjecaj ugleda nakladnika na čitateljski odabir : istraživanje studenata Filozofskog fakulteta
• Title (english): Influence of publisher's reputation on reader selection : research of students of the Faculty of Philosophy
• Author: Dijana Novak
• Mentor: Ivana Hebrang Grgić (mentor)
• Committee member: Tomislav Ivanjko (predsjednik povjerenstva)
• Committee member: Monika Batur (član povjerenstva)
• Committee member: Ivana Hebrang Grgić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2023-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

U ovom će se diplomskom radu govoriti o utjecaju ugleda nakladnika na čitateljski odabir i istraživati mišljenje studenata Filozofskog fakulteta o nakladnicima. U prvom (uvodnom) dijelu definirat će se pojam nakladništva i opisati proces izdavanja knjiga i časopisa. U drugom (središnjem) dijelu navest će se odrednice kvalitetnog nakladnika i objasniti što utječe na čitateljski odabir. Sljedeće će se analizirati problemi vezani za nakladništvo, dati rješenja i pretpostavke vezane za buduće stanje. U trećem (završnom) dijelu će se preko web ankete ispitati od kojeg nakladnika studenti diplomskog studija Filozofskog fakulteta Sveučilišta u Zagrebu najviše posuđuju i kupuju knjige i kako su saznali za tog nakladnika. Također će se analizirati razlozi kupnje knjiga od određenog nakladnika, najbitnije odrednice kvalitete i koje odrednice imaju nakladnici koje su studenti prethodno odabrali. Pretpostavka je da će biti razlike u odabiru najdražeg nakladnika i najbitnijih odrednica kvalitetnog nakladnika.

Abstract (english)

In this paper, we will talk about the impact of publishers' reputation on reader choice and explore the opinion of students of the Faculty of Philosophy about publishers. In the first (introductory) part, the term publishing will be defined and the process of publishing books and magazines will be described. In the second (central) part, determinants of quality publishers will be listed and what influences the reader's choice will be explained. Next, problems related to publishing will be analyzed, solutions and assumptions related to the future situation will be given. In the third (final) part, a web survey will be used to examine from which publisher graduate students of the Faculty of Philosophy of the University of Zagreb borrow and buy books the most and how they found out about that publisher. Furthermore, the reasons for buying books from a certain publisher will be analyzed as well as the most important determinants of quality and which determinants do the publishers previously chosen by the students have. The assumption is that there will be differences in the selection of the favorite publisher and the most important determinants of a quality publisher.

• Keywords: ugled nakladnika; čitateljski odabir; proces izdavanja; problemi nakladništva; budućnost nakladništva
• Keywords (english): publisher's reputation; readers' choice; publishing process; problems of publishing; future of publishing
• Language: croatian
• URN:NBN: urn:nbn:hr:131:796415
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-29 13:16:46