Utjecaj metafore rata i vremenskog roka na percepciju klimatskih promjena

master's thesis

• Title (english): The influence of the metaphor of war and time limit on the perception of climate changes
• Author: Tajana Hinić
• Mentor: Mirjana Tonković (mentor)
• Committee member: Dragutin Ivanec (predsjednik povjerenstva)
• Committee member: Andrea Vranić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Psychology); Zagreb
• Defense date and country: 2023-09-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Psychology; Other Applied Psychologies

Abstract

Klimatske promjene su jedan od globalnih problema s kojima se trenutačno susrećemo. Postoji niz mogućih načina kako komunicirati o tom problemu i kako utjecati na ljude da promijene svoje navike i ponašanja kako bi minimalizirali učinke koje uzrokuju klimatske promjene. Jedan od tih načina je korištenje metafore rata i vremenskih rokova u tekstovima u medijima. Naše istraživanje osmišljeno je s ciljem da ispitamo utjecaj metafore rata i vremenskog roka u kojem je potrebno implementirati mjere ublažavanja posljedica klimatskih promjena na percepciju ostvarivosti cilja, procjenu zabrinutosti, percepciju hitnosti i spremnost na promjenu ponašanja. Istraživanje je provedeno na prigodnom uzorku sudionika (N=310). U istraživanju je sudionicima po slučaju prikazan jedan od četiri teksta o klimatskim promjenama. Tekstovi su se razlikovali s obzirom na to je li u njima korištena metafora rata ili neutralni izraz „problem“ i s obzirom na to koji vremenski rok za rješavanje problema je spomenut (10 ili 100 godina). Potom su sudionici imali zadatak procijeniti ostvarivost cilja i hitnost, zabrinutost, spremnost na promjenu ponašanja i uznemirenost kao kontrolnu varijablu. Rezultati su pokazali da ne postoji statistički značajna razlika među grupama sudionika, odnosno da ne postoji statistički značajan učinakkorištenja metafore i vremenskog roka. Ovo istraživanje otvara prostor za diskusiju i daljnja istraživanja kako pristupiti temi klimatskih promjena u društvu.

Abstract (english)

Climate change is one of the global problems we are currently facing. There are several ways to communicate about this problem and make people change their habits and behaviour to minimize the effects of climate change. One is using the metaphor of war and different timeframes in medical texts. Our research goal was to examine the influence of the metaphor of war and the timeframe necessary to implement the measures mitigating the consequences of climate change on the perception of goal attainment, assessment of concern, perception of urgency and readiness to change behaviour. We employed a convenient sample of participants (N=310). The participants read one of four texts about climate change. The text differed in terms of whether they used the metaphor of war or the neutral term “problem” and in the timeframe for solving the problem (10 to 100 years). Participants had the task of assessing the attainability of the goal and urgency, concern, willingness to change behaviour and agitation, which was used as a control variable. The results showed no statistically significant difference between the groups of participants in the effect of the use of metaphor and timeframe. This research opens up a space for discussion and further research on how to approach the topic of climate change in society.

• Keywords: klimatske promjene; komunikacija; metafora; okvir razmišljanja
• Keywords (english): climate change; communications; metaphor; framing
• Language: croatian
• URN:NBN: urn:nbn:hr:131:692744
• Study programme: Title: Psychology; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra psihologije (magistar/magistra psihologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-09-25 20:50:33