Social networking phenomenon and its use in libraries

Scientific paper - Preliminary note / Short communication

• Title (croatian): Fenomen društvenih mreža i njegova primjena u knjižnicama
• Author: Ivana Hebrang Grgić
• Author: Dorja Mučnjak
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Library)
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences)
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract (english)

Social media phenomenon has changed the way people communicate. Facebook has become the world’s most popular social networking site. It did not take long for libraries, as cultural and educational institutions, to recognize its importance and start using it for the promotion of their activities and improvement of their services. The purpose of this research is to determine the frequency and types of Croatian public libraries’ presence on Facebook. The paper analyses the nature of their presence, metric indicators, and activities on selected Facebook applications. The results are compared to previous studies conducted in Croatia and in the world. The conclusion brings a number of fundamental recommendations concerning the presence of public libraries on Facebook.

Abstract (croatian)

Fenomen društvenih medija promijenio je način komunikacije pojedinaca, ali i ustanova. Facebook je postao najkorištenija svjetska društvena mreža, a knjižnice, kao kulturne i obrazovne ustanove, ubrzo su prepoznale njegovu važnost i počele ga koristiti kako bi promicale svoje aktivnosti i unaprijedile poslovanje. Cilj je istraživanja utvrditi učestalost i načine na koje se hrvatske narodne knjižnice koriste Facebookom. Analizirane su vrsta prisutnosti, metrički pokazatelji i aktivnosti knjižnica na pojedinim aplikacijama. Rezultati su uspoređeni s prethodnim istraživanjima provedenim u Hrvatskoj i u svijetu. U zaključku se daje nekoliko temeljnih preporuka vezanih uz prisutnost narodnih knjižnica na Facebooku.

• Keywords (english): Croatia; Facebook; public libraries; Social Networking Sites
• Keywords (croatian): društvene mreže; Facebook; Hrvatska; narodne knjižnice
• Language: english
• Language: croatian
• Publication type: Scientific paper - Preliminary note / Short communication
• Publication status: Published
• Peer review: Peer review - international
• Publication version: Published version
• Journal title: Croatian Journal of Education : Hrvatski časopis za odgoj i obrazovanje
• Numbering: vol. 17, no. 1, pp. 217-241
• p-ISSN: 1848-5189
• e-ISSN: 1848-5197
• URN:NBN: urn:nbn:hr:131:765035
• Publication: 2015
• Document URL: https://hrcak.srce.hr/137849
• Type of resource: Text
• Access conditions: Open access
• Created on: 2023-07-26 18:19:24