Croatian and Irish public libraries on Facebook

Scientific paper - Original scientific paper

• Author: Ivana Hebrang Grgić
• Author: Dorja Mučnjak
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences)
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract (english)

Since its launch in 2004, Facebook has become one of the world’s most popular social networking sites. Its usage has increased significantly – that is the reason why libraries often use the network in promoting their activities. In the paper a short literature review is given (e. g. articles written by Jacobson (2011); Bencec (2011) and some others). After the review, results of a study of Croatian and Irish public libraries on Facebook are presented and conclusions are made. Facebook pages of all Croatian and Irish libraries are analyzed showing the main trends in using Facebook as well as libraries’ interaction with their users (fans). The results will show libraries’ and fans’ activities and will indicate what public libraries in both countries could do to enhance library promotion on Facebook.

• Keywords (english): Croatia; Facebook; Ireland; public libraries; social networking
• Language: english
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review - international
• Publication version: Published version
• Journal title: Qualitative and Quantitative Methods in Libraries
• Numbering: vol. 3, pp. 267-275
• e-ISSN: 2241-1925
• URN:NBN: urn:nbn:hr:131:916563
• Publication: 2012
• Type of resource: Text
• Access conditions: Open access
• Created on: 2023-07-26 15:05:12