YouTube kao digitalna banka sadržaja

undergraduate thesis

• Title (english): YouTube as a digital bank of content
• Author: Damir Sirković
• Mentor: Radovan Vrana (mentor)
• Committee member: Radovan Vrana (član povjerenstva)
• Committee member: Ana Barbarić (predsjednik povjerenstva)
• Committee member: Ivan Dunđer (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2023-02-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

U ovom radu bit će pojašnjen rad YouTubeovog algoritma za distribuciju i promociju sadržaja
te način na koji se korisniku prikazuje i predlaže određeni sadržaj. Algoritam za distribuciju
integralan je dio YouTubea koji mu omogućuje da funkcionira kao digitalna banka sadržaja,
te da taj sadržaj automatizacijom proslijeđuje korisnicima. U uvodnom dijelu razmatraju se
povijest YouTubea, nastanak algoritma te princip njegova rada. Središnji dio rada bazira se
na obradi sadržaja putem početne... More stranice te funkcioniranje algoritma za filtriranje i
predlaganje sadržaja registriranome korisniku, kao i onome koji nije registriran, budući da su
znatne razlike između te dvije vrste podjele sadržaja. Rad istražuje kako pretplate na kanale
utječu na prikaz sadržaja i kako funkcioniraju plaćeni oglasi. Pozornost se također pridaje
problemima koji nastaju u podjeli sadržaja, kako za korisnike tako i za autore te za samu
platformu, kao i način na koji razne vrste nepoželjnog sadržaja mogu zaobići algoritam te doći
na početnu stranicu svih korisnika. Less

Abstract (english)

This paper deals with the process of the YouTube algorithm for content distribution and
promotion as well as the way a user is shown and suggested certain content. The distribution
algorithm is an integral part of YouTube which allows it to function as a digital bank of
content, as well as distribute said content to its many users. The history of YouTube will be
examined, the creation of the algorithm and its principle of work. The main part of the paper
is based on processing content... More using the home page and the function of the algorithm to filter
and suggest content to a user who is registered as well as a user who is not, considering there
are vast differences between the ways content is disseminated. The paper explains how
channel subscriptions influence the shown content and how paid advertisement works.
Attention is also given to issues which arise in content division, affecting both users and
creators, as well as the platform itself and the way certain kinds of unwanted content can
bypass the algorithm and appear on the home page of all users. Less

• Keywords: YouTube; algoritam; sadržaj; distribucija; monetizacija
• Keywords (english): YouTube; algorithm; content; distribution; monetization
• Language: croatian
• URN:NBN: urn:nbn:hr:131:191435
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-02-20 16:49:24