Komunikacija muzejskih institucija tijekom trajanja pandemije COVID-19

master's thesis

• Author: Alisa Kukić - Stanić
• Mentor: Darko Babić (mentor)
• Committee member: Goran Zlodi (predsjednik povjerenstva)
• Committee member: Helena Stublić (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2021-05-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Museology

Abstract

Muzeji tijekom pandemije koronavirusa proživljavaju brojne promjene u svakodnevnom funkcioniranju. U ožujku 2020. godine većina muzeja diljem svijeta zatvara svoja vrata publici, no muzeji i dalje provode razne aktivnosti kako bi održali komunikaciju sa svojim posjetiteljima. Prepreke koje su se pred muzeje postavile, pogotovo u pogledu komunikacije, promijenile su ovu temeljnu funkciju muzeja. Izložbe kao najčešći medij muzejske komunikacije više se nisu mogle održavati u onom obliku u kojem su se održavale do pojave koronakrize, a muzeji su morali pronaći nove načine da svoje poruke nastave slati, da zadrže publiku i ostanu relevantni. Rad govori o pojmu komunikacije, teorijama i modelima komunikacije u muzeju te kako se ona mijenjala i prilagođavala novim tehnologijama i „novom normalnom“.

Abstract (english)

During the coronavirus pandemic, museums are experiencing numerous changes in their every day functioning. In March 2020, most museums around the world closed their doors to the general public, but museums continued to carry out various activities to maintain communication with their visitors. Museum communication with visitors, which is usually achieved in the form of an exhibition, changes completely in the pandemic age, and museums discover or improve their digital content and bring innovations in the transmission of their messages.In order to adapt to the situation brought by the coronavirus pandemic, museums are adapting or expanding their offer of (virtual) exhibitions or tours, lectures and workshops. The main focus is on the various platforms that enable the transmission of such content, while allowing audience involvement and interaction.Although digital activities such as the use of social media or the creation of virtual exhibitions were used even before the coronavirus pandemic began, museums are only now aware of the difficulty to handle this type of crisis or insufficient investment in digitizing museum activities.

• Keywords: muzeji; komunikacija; koronavirus; pandemija; virtualno; digitalno; medij
• Keywords (english): museums; communication; coronavirus; pandemic; virtual; digital; medium
• Language: croatian
• URN:NBN: urn:nbn:hr:131:524624
• Study programme: Title: Information Sciences; specializations in: Museology and heritage management; Course: Museology and heritage management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra muzeologije i upravljanja baštinom (magistar/magistra muzeologije i upravljanja baštinom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-05-30 20:28:45