Digitalna muzejska komunikacija u doba pandemije koronavirusa

master's thesis

• Title (english): The digital museum communication in the era of coronavirus
• Author: Denis Gaščić
• Mentor: Željka Miklošević (mentor)
• Committee member: Darko Babić (predsjednik povjerenstva)
• Committee member: Žarka Vujić (član povjerenstva)
• Committee member: Željka Miklošević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2021-05-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Museology

Abstract

Pandemija koronavirusa, koju je Svjetska zdravstvena organizacija proglasila u ožujku 2020., dovela je do poticanja izolacije građana, ali i proglašavanja općih karantena. Jedna od mjera u suzbijanju širenja virusa COVID-19 bilo je i zatvaranje muzeja za javnost, pa i zaposlenike. U tim i takvim prilikama, mnogobrojni muzeji zatvorili su svoja vrata za posjetitelje, ali istovremeno ponudili virtualna razgledavanja izložbi. Rad istražuje digitalnu muzejsku komunikaciju hrvatskih muzeja u vrijeme koronavirusa, odnosno lockdowna. Proučava se što su muzeji objavljivali na svojim službenim stranicama i društvenim mrežama te koje su aktivnosti pokrenuli. Kritički se sagledava njihova komunikaciju te naglašava važnost kreiranja strateških komunikacijskih planova u muzejima.

Abstract (english)

The coronavirus pandemic, declared by the World Health Organization in March 2020, has led to the encouragement of the isolation of citizens, but also the proclamation of general quarantines. One of the measures to combat the spread of the COVID-19 virus was to close museums to the public. On these and similar occasions, many museums closed their doors to visitors, but offering virtual tours of exhibitions. The work explores digital communication of Croatian museums during the coronavirus lockdown. It examines what they posted on their official websites and social network and critically approaches their communication emphasizing the importance of creating strategic communication plans in museums.

• Keywords: muzejska komunikacija; koronavirus; lockdown; muzeji
• Keywords (english): coronavirus pandemic; lockdown; museum communication; museums
• Language: croatian
• URN:NBN: urn:nbn:hr:131:770961
• Study programme: Title: Information Sciences; specializations in: Museology and heritage management; Course: Museology and heritage management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra muzeologije i upravljanja baštinom (magistar/magistra muzeologije i upravljanja baštinom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2021-05-13 14:22:46