Moderna galerija u kulturnom turizmu Zagreba

master's thesis

• Title: Moderna galerija u kulturnom turizmu Zagreba : mogućnosti i perspektive
• Title (english): Modern Gallery in cultural tourism of Zagreb : possibilities and perspectives
• Author: Iva Čaleta Pleša
• Mentor: Željka Miklošević (mentor)
• Committee member: Darko Babić (predsjednik povjerenstva)
• Committee member: Žarka Vujić (član povjerenstva)
• Committee member: Željka Miklošević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2021-02-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Museology

Abstract

Ovaj rad bavi se ulogom muzeja u kulturnom turizmu te kroz studiju slučaja Moderne galerije u Zagrebu predlaže programe s ciljem većeg prihvata turista. Od lipnja do listopada te u prosincu 2018. i 2019. godine anketiran je veći broj posjetitelja Moderne galerije, kao i turista u posjetu Zagrebu koji su za potrebe rada označeni kao ne-posjetitelji. Strateški dokumenti i Godišnji plan za 2021. Turističke zajednice grada Zagreba potvrđuju važnost razvoja kulturnog turizma u Zagrebu, a istraživanja o stavovima i potrošnji turista u Zagrebu definirala su kulturne turiste Zagreba. Evaluacija anketa pokazala je interes za informacijama o povezanosti grada i umjetnika, o životima umjetnika i razvoju Zagreba. Temeljem evaluacija anketa predložena je interpretacijska šetnja i drugi programi koje Moderna galerija može uvrstiti u svoj redovni rad čime potvrđuje da su umjetnički muzeji neizostavan dio kulturnog turizma.

Abstract (english)

The thesis deals with the role of museums in cultural tourism taking the Modern Gallery in Zagreb as a case study and proposes programmes with the aim of increasing the number of tourists. From June to October and in December 2018 and 2019, visitors of the Modern Gallery and tourists visiting Zagreb (marked as non-visitors for the purpose of this thesis) were surveyed. The strategic documents and the 2021 Annual Plan of the Zagreb Tourist Board confirm the importance of the development of cultural tourism in Zagreb. Research into the attitudes and consumption habits of the tourists visiting Zagreb has defined cultural tourists in Zagreb. The evaluation of the survey has showed interest in the information about the connection between the city and its artists, about the lives of artists and the development of Zagreb. Based on the evaluation, an interpretative walk and other programmes that the Modern Gallery can include in its regular programme are proposed, confirming that art museums make an indispensable part of cultural tourism.

• Keywords: turizam; kulturni turizam; muzej; Moderna galerija; Zagreb; ankete; kulturni turist; muzejski programi; interpretacijska šetnja
• Keywords (english): tourism; cultural tourism; museum; Modern Gallery; survey; cultural tourist; museum programme; interpretative walk
• Language: croatian
• URN:NBN: urn:nbn:hr:131:819593
• Study programme: Title: Information Sciences; specializations in: Museology and heritage management; Course: Museology and heritage management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra muzeologije i upravljanja baštinom (magistar/magistra muzeologije i upravljanja baštinom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-03-01 11:22:23