Utjecaj dizajna na muzejsko iskustvo

undergraduate thesis

• Title (english): The effect of design on museum experience
• Author: Luka Veić
• Mentor: Željka Miklošević (mentor)
• Committee member: Kristina Kocijan (predsjednik povjerenstva)
• Committee member: Sanja Kišiček (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2020-12-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Museology

Abstract

U radu se obrađuje psihološko-komunikacijski aspekt muzejskog ambijenta, postavlja se pitanje kako poboljšati ulogu muzeja kao medijatora znanja pomoću pažljivog korištenja atmosferskih alata poput osvjetljenja, uređenja muzejskog prostora, boja, glazbe, zvukova i smislene linije kretanja s ciljem osvještavanja tog aspekta muzejske interakcije s publikom kako bi pomoću tih sredstava prijenos informacije s muzeja na posjetitelja bio intenzivniji, raznovrsniji i prisutan na svim osjetilnim razinama. Rad obuhvaća kratki povijesni pregled odnosa muzeja prema atmosferi od nastanka prvih muzeja pa sve do suvremenog doba. Opisuju se prvi koncepti ambijentalnog uređivanja izložbi poput crne kutije i bijele kocke te emotivni ili didaktički karakter izložbi. Pristup izložbama i atmosferi prostora u njima uspoređuje se sa teatrom putem pojmova narativa i scenografije koji su im zajednički. Pokušava se objasniti pojam atmosfere i što ona znači za muzejskog posjetitelja te kako prostor sam za sebe može utjecati na konačni dojam izložbe. Uz primjere iz vlastitog muzejskog iskustva nastoje se prikazati i približiti neki primjeri spominjanih koncepata i pristupa uređivanju ambijenta.

Abstract (english)

In this thesis I elaborate on the psychological and communicative aspect of the museum environment. Furthermore I elaborate on how to improve the role of the museum as a mediator of knowledge by carefully utilizing atmospheric tools such as lighting, exhibition design, color, music, sounds and logical movement routes, all with the end goal of enhancing the aspect of a museum's interaction with its visitors in order to make the transfer of information much more intense, varied and available on all sensory levels, with the help of the aforementioned tools. The thesis covers a short historical review of the relationship between museums and atmosphere, from the beginnings of museums up until the contemporary times. It also describes the first concepts of ambient exhibition designs such as the black box and the white cube, and also the emotional and / or didactic character of the exhibitions. The approach on exhibitions and atmosphere of the spaces within them is compared to theater via the terms of narrative and scenography that are mutual to them. The thesis tries to explain the term atmosphere and what it means to a museum visitor and also how the museum environment in itself could potentially affect the final impression of the exhibition. I attempt to demonstrate some examples of the aforementioned concepts and approaches on the organization of the ambient itself utilizing some of my own experiences.

• Keywords: komunikacija; ambijent; atmosfera; dizajn izložbi; muzej; izložbeni prostor; percepcija prostora
• Keywords (english): communication; ambient; atmospherics; exhibition design; museum; exhibition space; perception of space
• Language: croatian
• URN:NBN: urn:nbn:hr:131:243921
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-12-30 21:50:56