Politika post-istine i utjecaj društvenih medija

undergraduate thesis

• Title (english): Post-truth politics and the influence of social media
• Author: Domagoj Panić
• Mentor: Tomislav Ivanjko (mentor)
• Committee member: Ivana Hebrang Grgić (predsjednik povjerenstva)
• Committee member: Ana Barbarić (član povjerenstva)
• Committee member: Tomislav Ivanjko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2019-12-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Znanost i činjenice uvijek su služile kao orijentir i pokazatelj istine, pogotovo u borbi protiv manipulacije, no zbog raznih čimbenika oni gube svoju važnost i validnost, zbog čega postaje jasno da se nalazimo u dobu politike post-istine (engl. post-truth politics), u kojem one služe pretežito kao svojevrsno retoričko oružje. Bezbroj izvora proizvodi vijesti i činjenice, koje više služe konzumaciji, nego informiranju. Mogućnost manipulacije javnosti te oblikovanja željenih mišljenja i svjetonazora od strane društvenih mreža, njihovih algoritama i korporacija nikad nije bila veća i opasnija. Lažne vijesti (engl. fake news) i teorije zavjere mogu u kratkom vremenu doseći široku publiku, stvarajući alternativnu stvarnost i služeći kao sredstvo propagande. Post-istina (engl. post-truth) postavlja pitanje problematike nadmoći i sveprisutnosti komunikacijskog i medijskog društva u kojem je medijska forma sadržaj i provjerenu informaciju stavila u drugi plan. Sama vrijednost istine, u smislu uvažavanja činjenica, time je dovedena u pitanje jer su medijima sve informacije i vijesti jednako vrijedne i služe samo kao potrošna roba. Post-istina poduprta je evolucijom medija. Fragmentacija izvora vijesti stvorila je svijet u kojem se laži, glasine i tračevi šire alarmantnom brzinom. Laži koje se dijele na društvenim medijima i mrežama, čiji članovi vjeruju jedni drugima više nego što vjeruju bilo kojem mainstream mediju, mogu brzo steći status istine.

Abstract (english)

Science and facts have always served as an indicator of truth, especially in the fight against manipulation, but due to various factors, they're losing their importance and legitimacy, which makes it clear that we live in the age of post-truth politics, in which they mainly serve as a kind of rhetorical weapon. Countless sources produce news and facts, which are more for consumption than for information. The ability to manipulate the public and shape opinions and worldviews through social networks, their algorithms and corporations has never been greater and more dangerous. Fake news and conspiracy theories can reach a wide audience in a short amount of time, creating an alternate reality and serving as a means of propaganda. Post-truth raises the question of a supremacy problem and ubiquity of the communication and media society, in which the media form has sidelined content and proven information. The very value of truth, in terms of appreciation of the facts, has thus come into question, because to the media all information and news are equally valuable and only serve as junk food news. Post-truth is underpinned by the evolution of the media. Fragmentation of news sources has created a world where lies, rumors and gossip spread at an alarming rate. Lies that are shared on social media and networks, whose members trust each other more than they believe in any mainstream media, can quickly gain truth status.

• Keywords: post-istina; politika post-istine; društveni mediji; filter mjehurić; poricanje znanosti
• Keywords (english): post-truth; post-truth politics; social media; filter bubble; science denial
• Language: croatian
• URN:NBN: urn:nbn:hr:131:736290
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-12-23 11:11:01