Utjecaj web analitike na povećanje vidljivosti

master's thesis

• Title (english): The impact of web analytics on increasing visibility
• Author: Anita Krtalić
• Mentor: Sanja Seljan (mentor)
• Committee member: Ivan Dunđer (predsjednik povjerenstva)
• Committee member: Vjera Lopina (član povjerenstva)
• Committee member: Sanja Seljan (član povjerenstva)
• Granter: University of Zagreb; University of Zagreb, Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2020-10-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Organization and Informatics

Abstract

Cilj diplomskoga rada je pobliže objasniti neke od tehnika optimizacije za tražilice i provesti analizu podataka iz tog gledišta na odabranom web mjestu u svrhu povećanja vidljivosti i boljeg rangiranja. Rad se sastoji od teorijskog i praktičnog dijela. U teorijskom dijelu približava se važnost vidljivosti web mjesta i stranica unutar istoga, povijesti pretraživača, tehnika optimizacije web mjesta za pretraživače, slijedi praktični dio. U praktičnom dijelu provela bi se analiza web mjesta iz odabrane domene. Analizom web mjesta preko online analitičkih alata stekao bi se uvid u učestale greške na koje se može utjecati i mijenjati ih preko SEO tehnika kako bi se utjecalo na povećanje vidljivosti na pretraživačima, te objasnilo kako utjecati na mijenjanje rezultata iz analitike.

Abstract (english)

The aim of the thesis is to explain in more detail some of the optimization techniques for search engines and to analyze the data from this point of view on the selected website in order to increase visibility and better ranking. The paper consists of a theoretical and a practical part. In the theoretical part we approach the importance of website visibility, search engine history, website optimization techniques for search engines, the practical part follows. In the practical part, an analysis of the website from the selected domain would be performed. Analyzing the website through online analytics tools would provide insight into common mistakes that is possible to influence and change them through SEO techniques to increase search engine visibility and explain how to influence the change from analytics results.

• Keywords: optimizacija za tražilice; web analitika; web stranica; pretraživači; SEO; Google; ključne riječi; indeksiranje; autoritet domene; rezultati pretrage
• Keywords (english): search engine optimization; web analytics; website; search engines; SEO; Google; keywords; indexing; domain authority; search results
• Language: croatian
• URN:NBN: urn:nbn:hr:131:226228
• Study programme: Title: Information Sciences; specializations in: Computer Science (Teaching, Research), Informatology, Information Sciences (teaching), Information Sciences (research); Course: Computer Science (Teaching, Research); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra informacijskih znanosti (magistar/magistra informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-10-29 07:38:56