Muzej muzeja i muzej baštine problemski pristup ekonomiji i epistemologiji baštinskih i muzejskih fenomena

master's thesis

• Title (english): Museum of the museum and the heritage museum poretic approach to the economy and the epistemology of heritage and museum phenomena
• Author: Dario Vuger
• Mentor: Žarka Vujić (mentor)
• Committee member: Helena Stublić (predsjednik povjerenstva)
• Committee member: Željka Miklošević (član povjerenstva)
• Committee member: Žarka Vujić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2019-07-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Museology

Abstract

Prijedlog u naslovu navedene teme proizlazi iz želje da se jednim istraživačkim radom objedine mišljenja o kretanjima suvremene muzeologije i baštinske teorije. Teza je ovog rada, naime,dvostrana. Sa jedne strane pretpostavlja se da je u razdoblju postmodernizma i globalizacije muzeologija postala predmetom tržišne ekonomije, turizma te u tom smislu zajedno sa teorijom baštine postala dijelom kulturne industrije u smislu vodećih društvenoznanstvenih (studijskih)trendova, managmenta u kulturi, ekonomiji doživljaja, intelektualnom turizmu i sl. S druge strane, to znači da su svoje humanističke i prosvjetiteljske izvore, odnosno počela zadržali u sebi tek kao sliku,a što smatramo prihvaćenim simptomom tzv. stanja društvenog 'spektakla' u kojem izravno proživljeni fenomeni upravo zbog svoje efektivne potrošnje postaju komodificirani u 'slike' samih fenomena, kao 'doživljaji koji se mogu 'ponijeti kući'. Primarni cilj istraživanja ovako postavljene teze bio bi: (1) kontekstualizirati promišljanje uloge baštine i muzeja u suvremenom društvu s obzirom na teorijske koncepte društva spektakla, ekonomije pažnje, ekonomije doživljaja, simulakruma i simulacije i sl. te (2) analizirati diskurs muzeologije i baštinski diskurs u pogledu smjera u kojem se razvijaju spomenute discipline gdje presudnim postaju pitanja kulturne industrije, konkurentnosti i profitnosti, atraktivnosti i komodifikacije javnih dobara i perzistentnost problema autentičnosti, istinei epistemološke vrijednosti 'spektakularizirane baštine'. U zaključku ovog istraživanja ostaje nam pitanje može li postojati nešto poput Muzeja muzeja i kako nam upravo takav fenomen - shvaćen kao metoda - može pomoći u razumijevanju i kritičkom pristupu baštine i muzeologije kao simptomatičnog procesa proizvodnje slika, a što bismo mogli smatrati pristupom 'metodičkog muzeja'.

Abstract (english)

The introduction of the above mentioned theme stems from the authors wich to summarize in one place the thought which underlines contemporary museology and heritage theory. Thesis of this work is, therefore, twofold. On the one hand it supposes that in the age of postmodernism and globalization discipline of museology became subject to the economy, tourism and in that sense – along with heritage theory – represents an integral part of the culture industry in the sense of the leading socio-scientific academic trends in culture management, economy of experience and intellectual tourism, etc. On the other hand this means that the roots of the discipline in the sense of its radical humanism and enlightment ideals where commodified into images. This image commodification is a common symptom of the so called state of the ‘society of the spectacle’ in which the immediate life experience becomes commodified into images for their utilization in the new economic forms of consumption: they are now the ultimate ‘take out’ experiences. The primary mission of this research which stems from above discussed is: 1) to contextualize the role of museums and heritage in the contemporary society with respect to the theoretical concepts of the society of the spectacle, economy of attention, economy of experience, simulacrum and simulation etc. and 2) to analyse the discourse of museology and heritage in the sense of direction in which the mentioned disciplines develop into simptoms of culture intudsty, competitivnes and profitability, atractivness and commodification of public goods as well as the persistence of the problem of authenticity, truth and the epistemological value of ‘spectacularized heritage’. In the conclusion we are left with the question of can there be souch a thing as the museum of the museum and how would a phenomena souch as that – considered as a method – help us in beter understanding of the critical values in heritage and museum theory and practice as a ‘methodological museum’.

• Keywords: muzeologija; teorija baštine; spektakl; slika; muzej muzeja
• Keywords (english): museology; heritage theory; spectacle; image; museum of the museum
• Language: croatian
• URN:NBN: urn:nbn:hr:131:996426
• Study programme: Title: Information Sciences; specializations in: Museology and heritage management; Course: Museology and heritage management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra muzeologije i upravljanja baštinom (magistar/magistra muzeologije i upravljanja baštinom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-08-26 12:49:51