A comparative and diachronic analysis of film title translations and appellative effect transfer into Croatian and German

Scientific paper - Original scientific paper

• Author: Petar Gabrić https://orcid.org/0000-0003-2644-194X
• Author: Iva Brajković
• Author: Letizia Licchetta
• Author: Juraj Bezuh
• Author: Dorotea Kelčec Ključarić
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of English language and literature)
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Archaeology)
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of German language and literature)
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Linguistics)
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Romance languages and literature)
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Italian language and literature)
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; Anglistics
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; German Studies
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; Croatian Studies
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; General Linguistics
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; Semiology

Abstract (english)

Studies of film title translations remain scant to this day. The existing studies mainly focus on investigating the sources of difficulties during the translation process. Although the studies employ different analytical approaches, the conclusion in almost all investigations is that the decisive objective during the translation process is the transfer or production of the appellative effect. This study investigates which strategies are employed during translation into Croatian and German and why, as well as possible diachronic changes in the choice of translation strategies. We created a corpus of 935 film titles from 1923 to 2017 and their translations into Croatian and German, which we first classified as direct translation, free translation, transcreation or transcription, and finally we quantitatively and qualitatively analysed the data. Our results show considerable differences between the two subcorpora in the choice of translation strategies and motivation, as well as in the patterns of diachronic change. Furthermore, correlations with specific cultural-historical processes are observed.

Abstract (croatian)

Istraživanja o filmskim naslovima relativno su rijetka. Postojeća istraživanja bave se prvenstveno izvorima poteškoća u prijevodu. Iako se u tim istraživanjima koriste različiti analitički pristupi, zaključak je u gotovo svim slučajevima da je glavni cilj tijekom procesa prevođenja prijenos ili produkcija apelativnog efekta. U ovoj se studiji istražuje koje se strategije koriste tijekom prijevoda na hrvatski i njemački jezik te zašto. Također se istražuju i moguće dijakronijske promjene u izboru prijevodnih strategija. Sastavili smo korpus od naslova 935 filmova snimljenih od 1923. do 2017. te njihovih prijevoda na hrvatski i njemački jezik. Te smo naslove razvrstali u sljedeće kategorije: izravni prijevodi, slobodni prijevodi, transkreacije i transkripcije. Na kraju smo kvantitativno i kvalitativno analizirali podatke. Rezultati naše studije pokazuju značajne razlike između dvaju potkorpusa u izboru prijevodnih strategija i motivaciji te u obrascima dijakronijskih promjena. Nadalje smo opazili i korelacije s određenim kulturno-povijesnim procesima.

Abstract (german)

Studien von Filmtitelübersetzungen sind nach wie vor schwer zu finden. Die bisherigen Studien richteten sich vor allem auf die Untersuchung von Schwierigkeiten beim Übersetzungsprozess. Obwohl die Studien verschiedene analytische Vorgehensweisen in Anspruch nahmen, ist die Schlussfolgerung fast aller Untersuchungen, dass der Transfer oder die Produktion des appellativen Effektes das Ziel der Filmtitelübersetzung ist. Diese Studie untersucht, welche Strategien bei der Übersetzung ins Kroatische und Deutsche eingesetzt wurden und warum genau diese; dazu auch mögliche diachronische Veränderungen bei der Wahl der Übersetzungsstrategie. Wir stellten ein Korpus von 935 Filmtiteln von 1923 bis 2017 und ihren Übersetzungen ins Kroatische und Deutsche zusammen. Die Übersetzungen wurden zunächst eingeordnet, und zwar als direkte Übersetzungen, freie Übersetzungen, Umtitelungen und Transkriptionen. Schließlich haben wir die Daten quantitativ und qualitativ analysiert. Unsere Ergebnisse zeigen bedeutende Unterschiede zwischen den zwei Subkorpora in der Wahl der Übersetzungsstrategie und Motivation, sowie in den Mustern der diachronischen Veränderungen. Weiterhin wurden Korrelationen zu spezifischen kulturell-historischen Prozessen festgestellt.

• Keywords (english): film titles; translation strategies; appellative linguistic function; Croatian language; German language
• Language: croatian
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review - international
• Publication version: Published version
• Journal title: Hieronymus: Journal of Translation Studies and Terminology
• Numbering: vol. 4, no. 1, pp. 1-27, 1
• BPC: 0 HRK
• p-ISSN: 1849-5257
• URN:NBN: urn:nbn:hr:131:828954
• Publication: 2017-12
• Document URL: http://www.ffzg.unizg.hr/hieronymus/?page_id=779
• Type of resource: Text
• Access conditions: Open access
• Created on: 2020-07-08 19:04:57