Title Uloga urednika u odabiru i prezentaciji sadržaja – osobitosti uređivanja internetskih portala Title (english) Particularities of editing news portals – the role of editor in selection and presentation of content Author Marko Pavić Mentor Jelena Jurišić (mentor)Committee member Mihaela Banek Zorica (predsjednik povjerenstva)Committee member Dunja Majstorović (član povjerenstva)Committee member Tamara Kunić (član povjerenstva)Granter University of Zagreb Defense date and country 2025, Croatia Scientific / art field, SOCIAL SCIENCES Universal decimal classificationUDC ) 070 - Newspapers. The Press. Journalism Abstract Ova doktorska disertacija istražuje kompleksnu ulogu urednika na internetskim portalima, s posebnim naglaskom na procese odabira i prezentacije sadržaja na udarnim mjestima naslovnica. U cilju dubinske obrade teme rada provedena su dva istraživanja: kvantitativna analiza sadržaja te polustrukturirani intervjui s urednicima sedam odabranih visoko posjećenih hrvatskih portala (Večernji.hr, Jutarnji.hr, 24sata.hr, Index, Dnevnik, Net i Danas). Kvantitativna analiza sadržaja provedena na 490
... More priloga otkriva karakteristična svojstva članaka koji se plasiraju na naslovnice, a njihove su značajke podijeljene u tri kategorije: sadržaj, oprema i digitalne karakteristike. Rezultati istraživanja pokazuju da najposjećeniji hrvatski portali na udarnim mjestima naslovnica često pozicioniraju članke koji se mogu okarakterizirati kao tabloidno novinarstvo. Teme se obrađuju površno, informacije se najčešće preuzimaju iz drugih medija i autorski članci slabije su zastupljeni, portali su u izvještavanju orijentirani na negativnosti, a značajna je i upotreba clickbaita u naslovima. Portali su usmjereni na komercijalan sadržaj kako bi privukli što više posjetitelja. Kroz polustrukturirane intervjue otkriva se kako izgleda svakodnevni posao urednika na internetskom portalu, po kojim se principima biraju teme i uređuje naslovnica, kako se opremaju članci, koliko alati za mjerenje posjećenosti utječu na uredničke odluke, kakvim sadržajem urednici nastoje privući publiku, itd. Rezultati tih razgovora pokazuju da urednici balansiraju između zabavnog i ozbiljnog sadržaja, ali da u svakodnevnom radu ipak daju prednost člancima koji imaju visoku posjećenost, dok se teme i njihova prezentacija u prilozima prilagođavaju interesima publike. Disertacija također uključuje opširan pregled relevantne znanstvene literature koja povezuje rezultate istraživanja sa suvremenim teorijama novinarstva te se navode neke od sličnih studija ove teme. Glavni cilj doktorske disertacije je istraživanje osobitosti uređivanja članaka na najposjećenijim hrvatskim portalima s naglaskom na kriterije odabira tema, oblikovanje sadržaja, tehnike opremanja i strategije prezentacije. Rezultati ovog istraživanja nude znanstvene uvide u temu koja je u Hrvatskoj nedovoljno istražena, a tiču se kompleksnosti uredničkog posla i načina na koji se informacije prezentiraju publici. Ovaj rad doprinijet će boljem razumijevanju uloge urednika na hrvatskim internetskim portalima te u shvaćanju promjena koje novinarstvo doživljava u digitalnom dobu. Rezultati i zaključci iz disertacije mogu biti koristan uvid istraživačima masovne komunikacije, ali i medijskim profesionalcima. Less Abstract (english) The Internet has become the primary mass medium providing news (Hanson, 2019) and serves as the main information source for many people globally. The advancement of information technology and the shift to online editions have significantly transformed journalism and the methods of news selection (Heinderyckx & Vos, 2016). Since success is often measured by clicks (Fürst, 2020), editors compete for the highest possible number of visitors to their portals. This approach can lead to
... More negative consequences such as sensationalism, clickbait, and the publication of articles lacking informational value. In Croatia, approximately 2.8 million people visit domestic internet portals monthly (Gemius, 2024), highlighting the critical role of editors in informing citizens through their selection and distribution of news. The primary objective of this dissertation is to investigate the methods and principles guiding the editors of the seven Croatian portals included in the research (Večernji.hr, Jutarnji.hr, 24sata.hr, Index, Dnevnik, Net, and Danas) in their content selection and presentation. Specific goals include understanding the criteria for front-page article placement, the use of analytics in daily editorial work, and the impact of traffic measurement tools on content decisions. This work contributes to a better understanding of Croatian online journalism and provides insights into the work of editors and the quality of content on the most visited portals. Limitations include the number of interviewees; however, the results offer a depiction of editorial practices on the relevant portals. For this doctoral dissertation, two studies were conducted using qualitative and quantitative methods. The first study analyzes the content of the seven portals to examine the characteristics of articles placed on the front pages. The second method involves semi-structured interviews with the editors of the seven portals, revealing the nature of editorial work and the principles and standards applied in article selection and publication. The content analysis showed that the researched portals attract audiences with nonpolitical topics, non-original content, and limited multimedia features. Topics are often covered superficially, and most articles are unsigned with the author's full name. Additionally, 35.1% of the titles were found to be clickbait. Semi-structured interviews with the editors revealed that they prioritize achieving the best possible portal traffic, relying more on traffic measurement tools than professional standards. Editors continuously monitor numbers and adjust the front page based on results. Articles with unsatisfactory results are moved to less prominent positions or removed entirely and replaced by new articles. Editors constantly balance between traffic measurement tools and journalistic standards. All respondents indicated that the main news on the front page is reserved for relevant topics, while other positions are determined by traffic metrics and editorial decisions. Entertainment-related content often takes precedence due to its potential for high traffic, while serious articles receive good placement if they are important and socially relevant at that moment. The interviews indicated that in Croatia, the audience's preferences are respected. Although professional journalistic standards have not been completely abandoned, traffic measurement tools and the pursuit of profit significantly influence topic selection and information presentation. Editors aim to maximize traffic, prioritizing the articles that capture the audience’s interest on front pages, leading to an erosion of journalism and editors who recognize the problem but do little to change it. This dissertation attempts to illuminate a topic that has been under-researched in Croatia: the role of editors on internet portals and the selection and presentation of information. The profound changes in Croatian journalism underscore the need to uphold professional standards to avoid the trivialization and degradation of journalism, thereby preserving integrity in a challenging digital environment. Less Keywords
uloga urednika
digitalno novinarstvo
selekcija vijesti
uređivanje portala
opremanje članaka
vijesti na naslovnicama
Keywords (english)
role of the editor
digital journalism
news selection
portal editing
article layout
news on front pages
Language croatian DOI https://doi.org/10.17234/diss.2025.7800 URN:NBN urn:nbn:hr:131:952191 Study programme Title: Postgraduate (Doctoral) Program in Information Science Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2025-02-19 12:10:34
