Prilagodba sadržaja za društvene medije

master's thesis

• Title (english): Content adaptation for social media
• Author: Lucija Kekić
• Mentor: Sanja Kišiček (mentor)
• Committee member: Tomislava Lauc (predsjednik povjerenstva)
• Committee member: Nives Mikelić Preradović (član povjerenstva)
• Committee member: Sanja Kišiček (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2025-02-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Društveni mediji dio su svakodnevnog života – ključni su izvor informacija, ali i zabave, služe za stvaranje zajednica, oblikuju način na koji komuniciramo, izražavamo individualnost, a koriste se i u akademske, poslovne i privatne svrhe. Platforme se međusobno razlikuju kao i njihovi korisnici koji generiraju sadržaj prilagođen upravo platformi koju koriste. Ovaj diplomski rad u teorijskom dijelu obuhvaća pregled nekoliko društvenih mreža i njihovih sadržaja, opisuje kako različite platforme... More zahtijevaju specifičan pristup prezentaciji informacija, opisuju se i preferencije korisnika, algoritamske promjene i estetske norme koje utječu na učinkovitost sadržaja na društvenim mrežama. U istraživačkom dijelu rada prikazan će biti pregled relevantne literature o prilagodbi sadržaja za društvene medije. Osim pregleda literature provedeno će biti i kratko istraživanje unutar pojedinih platformi koje istražuje kako najbolje iskoristiti potencijal svake platforme kako bi se postigla što kvalitetnija interakcija s ciljanim publikama te kako sadržaj za koju mrežu učiniti što uvjerljivijim. Less

Abstract (english)

Social media are a part of everyday life — they are a key source of information and entertainment, serve to create communities, shape the way we communicate and express individuality, and are used for academic, business, and personal purposes. Platforms differ from each other just as their users do, with content being generated that is specifically tailored to the platform being used. The theoretical section of this thesis includes a review of several social networks and their content,... More describing how different platforms require a specific approach to presenting information, as well as discussing user preferences, algorithmic changes, and aesthetic norms that affect the effectiveness of content on social media. The research section of the thesis will present a review of relevant literature on content adaptation for social media. In addition to the literature review, a brief study will be conducted within selected platforms to explore how best to leverage the potential of each platform to achieve higher-quality interaction with target audiences and how to make content for each network as compelling as possible. Less

• Keywords: društveni mediji; informacije; sadržaj; prilagodba; platforme
• Keywords (english): social media; information; content; adaptation; platforms
• Language: croatian
• URN:NBN: urn:nbn:hr:131:431574
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Information Sciences (teaching); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra edukacije informatike (magistar/magistra edukacije informatike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2025-02-14 11:22:43