Uloga humora u digitalnoj komunikaciji na Instagramu

undergraduate thesis

• Title (english): The role of humor in digital communication on Instagram
• Author: Samuela Matsumoto Šegota
• Mentor: Sanja Kišiček (mentor)
• Committee member: Tomislava Lauc (predsjednik povjerenstva)
• Committee member: Nives Mikelić Preradović (član povjerenstva)
• Committee member: Sanja Kišiček (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2024-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

U današnje vrijeme, društvene mreže postale su ključni prostor za interakciju, razmjenu informacija i izgradnju zajednica. Među njima, Instagram se ističe kao platforma koja ne samo da omogućuje dijeljenje sadržaja, već i oblikuje način na koji se informacije konzumiraju i percipiraju. Ovaj rad bavi se ulogom humora u digitalnoj komunikaciji na Instagramu i njegovim utjecajem na procese dijeljenja i primanja informacija u digitalnom okruženju. Počevši s teorijskim pregledom humora digitalne komunikacije, fokusiranog na rastuću važnost društvenih mreža poput Instagrama, analiziraju se svrha i karakteristike ove popularne platforme. Zatim se u kontekstu teorijskog okvira humora i pregleda dosadašnjih istraživanja navode različiti aspekti primjene humora na Instagramu, ilustrirani primjerima. Svrhe u koje se humor na Instagramu koristi mogu biti razne, poput stvaranja zabavnog sadržaja, reklamiranja proizvoda/usluga, poticanja na promišljanje o političkim pitanjima, informiranja, kreativnog izražavanja i slično. Na taj način se istražuje i kako humor može utjecati na angažman korisnika, prezentirajući primjere dobre prakse i uspješnih strategija. Na kraju rada, pružen je i osvrt na potencijalne rizike i opasnosti povezane s korištenjem humora na Instagramu, potičući na refleksiju o odgovornom korištenju ove komunikacijske strategije. Kroz analizu, ovaj rad pruža dublje razumijevanje uloge humora u digitalnoj komunikaciji na Instagramu, doprinoseći boljem shvaćanju suvremenih online interakcija.

Abstract (english)

In today's world, social media has become a crucial space for interaction, information exchange, and community building. Among these platforms, Instagram stands out as one that not only allows for content sharing but also shapes the way information is consumed and perceived. This paper explores the role of humor in digital communication on Instagram and impact on the processes of sharing and receiving information in the digital environment. Starting with a theoretical overview of humor and digital communication, focusing on the growing importance of social media platforms such as Instagram, the purpose and characteristics of this popular platform are analyzed. Then, within the context of the theoretical framework of humor and a review of previous research, various aspects of humor application on Instagram are illustrated with examples. The purposes for which humor is used on Instagram can be diverse, such as creating entertaining content, advertising products/services, encouraging reflection on political issues, informing, creative expression and more. In this way, the paper examines how humor can influence user engagement by presenting examples of good practices and successful strategies. Finally, the paper addresses potential risks and dangers associated with the use of humor on Instagram, encouraging reflection on the responsible use of this communication strategy. Through analysis, the paper provides a deeper understanding of the role of humor in digital communication on Instagram, contributing to a better comprehension of contemporary online interactions.

• Keywords: humor; digitalna komunikacija; društvene mreže; Instagram
• Keywords (english): humor; digital communication; social networks; Instagram
• Language: croatian
• URN:NBN: urn:nbn:hr:131:613649
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-17 10:27:01