Instagram kao javna pedagogija: analiza #BodyGoals sadržaja kao prikaza ideala ženskog izgleda

master's thesis

• Title (english): Instagram as Public Pedagogy: Analysis of #BodyGoals Content as a Representation of Female Beauty Ideals
• Author: Iva Marija Mikulčić
• Mentor: Ana Širanović (mentor)
• Committee member: Ana Širanović (član povjerenstva)
• Committee member: Marija Bartulović (predsjednik povjerenstva)
• Committee member: Klara Lovrečki (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Pedagogy); Zagreb
• Defense date and country: 2024-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy; General Pedagogy

Abstract

Ovaj diplomski rad istražuje ulogu Instagrama kao oblika javne pedagogije u oblikovanju ideala ženske ljepote putem sadržaja označenog oznakom #BodyGoals. Cilj istraživanja je razumjeti kako se suvremeni standardi ljepote konstruiraju i propagiraju na ovoj platformi te njihov utjecaj na percepciju tijela među korisnicima. Analizom 465 objava na Instagramu označenih oznakom #BodyGoals identificirani su prevladavajući ideali ljepote, elementi objektivizacije te implicitna očekivanja od žena. Rezultati pokazuju da slike obično prikazuju vitka tijela svijetle puti i ravne kose, često uz objektivizirajuće elemente poput seksualno sugestivnih poza i fokusa na specifične dijelove tijela. Ova idealizacija ženskog tijela potiče neostvarive standarde ljepote koje mnoge žene nastoje postići, što može rezultirati negativnim ishodima po mentalno zdravlje. Istraživanje dodatno otkriva da izloženost takvom sadržaju može dovesti do nezadovoljstva tijelom, niskog samopouzdanja i samoobjektivizacije. Korištenjem teorijskog okvira javne pedagogije, rad se bavi pitanjem kako Instagram, kao popularna društvena mreža, utječe na formiranje društvenih normi i vrijednosti vezanih za ženski izgled. Rad naglašava važnost kritičkog sagledavanja sadržaja na društvenim mrežama i zagovaranja realističnijih prikaza tijela kako bi se smanjili negativni učinci na korisnice. Uz analizu sadržaja, rad predlaže i edukativne inicijative koje bi mogle pomoći mladim ženama da razviju kritičku svijest o utjecaju medija na njihovu percepciju tijela te da se odupru štetnim idealima ljepote promoviranim na društvenim mrežama.

Abstract (english)

This thesis examines Instagram's role as a form of public pedagogy in shaping female beauty ideals through content tagged with #BodyGoals. The research aims to understand how contemporary beauty standards are constructed and propagated on this platform and their impact on body image among users. By analyzing 465 Instagram posts tagged with #BodyGoals, the study identifies prevalent beauty ideals, objectification elements, and implicit expectations of women. The findings indicate that the images typically showcase slim bodies with fair skin and straight hair, often accompanied by objectifying features such as sexually suggestive poses and focus on specific body parts. This idealization of the female body promotes unattainable beauty standards that many women strive to achieve, which can result in negative mental health outcomes. The study further reveals that exposure to such content can lead to body dissatisfaction, low self-esteem, and self-objectification. Using the theoretical framework of public pedagogy, the thesis addresses how Instagram, as a popular social network, influences the formation of social norms and values related to female appearance. The thesis emphasizes the importance of critically evaluating social media content and advocating for more realistic body representations to mitigate negative effects on users. In addition to content analysis, the thesis proposes educational initiatives that could help young women develop critical awareness of media influence on their body perception and resist harmful beauty ideals promoted on social networks.

• Keywords: Instagram; #BodyGoals; ideali ljepote; objektivizacija; slika o tijelu
• Keywords (english): Instagram; #BodyGoals; beauty ideals; objectification; body image
• Language: croatian
• URN:NBN: urn:nbn:hr:131:761377
• Study programme: Title: Pedagogy (single major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra pedagogije (magistar/magistra pedagogije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-12 14:59:54