Promocijske aktivnosti narodnih knjižnica u Gradu Zagrebu i Zagrebačkoj županiji

master's thesis

• Title (english): Promotional activities of public libraries in the City of Zagreb and Zagreb County
• Author: Ivana Jurić
• Mentor: Radovan Vrana (mentor)
• Committee member: Nikolaj Lazić (predsjednik povjerenstva)
• Committee member: Monika Batur (član povjerenstva)
• Committee member: Radovan Vrana (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2024-09-09, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Library Science

Abstract

Promocija u narodnim knjižnicama koristi se u svrhu privlačenja novih korisnika i zadržavanja postojećih, i to aktivnostima koje knjižnice danas najvećim dijelom promiču na različitim digitalnim platformama (Facebook, YouTube, Instagram). Narodne knjižnice su usmjerene na korisnike pa je ključ njihovog uspješnog poslovanja ostvarivanje kvalitetne komunikacije s korisnicima, zadovoljenje potreba korisnika za informacijama i znanjem te promicanje knjižničnih aktivnosti i usluga u široj zajednici.
U radu se uspoređuju mrežne stranice narodnih knjižnica u Gradu Zagrebu i Zagrebačkoj županiji i uspoređuju se promocijske aktivnosti (predstavljanja knjiga, predavanja, tribine, izložbe, radionice, projekti, sastanci čitateljskih klubova, akcije, kazališne predstave) održane u travnju 2024. godine u narodnim knjižnicama u spomenutim dvjema županijama, koje se nalaze na mrežnim stranicama knjižnica. Kriteriji usporedbe promocijskih aktivnosti su vrsta, uzrast korisnika kojima su namijenjene i broj.
Promocijske aktivnosti održane u travnju 2024. brojnije su u narodnim knjižnicama Grada Zagreba, nego u narodnim knjižnicama Zagrebačke županije. U mjesecu travnju 2024. najzastupljenije aktivnosti u narodnim knjižnicama u Gradu Zagrebu su predstavljanja knjiga, izložbe i radionice, a u narodnim knjižnicama Zagrebačke županije najzastupljenije su radionice.

Abstract (english)

Promotion in public libraries is used for the purpose of attracting new users and keeping existing ones and this is done through activities that libraries today mostly promote on different digital platforms (Facebook, YouTube, and Instagram). Public libraries are aimed at users, so the key to their successful work is achieving quality communication with users, meeting users’ needs for information and knowledge and promoting library activities and services in the wider community. The paper compares the websites of public libraries in the City of Zagreb and Zagreb County and analyzes the promotional activities (book presentations, lectures, panel discussions, exhibitions, workshops, projects, book club meetings, campaigns, theater performances) which can be found on the library websites and were held in April 2024 in public libraries in the mentioned two counties. The criteria for comparing promotional activities are the type, the age of the intended users and the number. Promotional activities held in April 2024 are more numerous in the public libraries of the City of Zagreb than in the public libraries of the Zagreb County. In April 2024 the most common activities in the public libraries in the City of Zagreb were book presentations, exhibitions and workshops and the most common activities in the public libraries of the Zagreb County were workshops.

• Keywords: promocija; promocijske aktivnosti; narodne knjižnice; Grad Zagreb; Zagrebačka županija
• Keywords (english): promotion; promotional activities; public libraries; City of Zagreb; Zagreb County
• Language: croatian
• URN:NBN: urn:nbn:hr:131:854704
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Library Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra bibliotekarstva (magistar/magistra bibliotekarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2024-09-12 08:04:23