Retorika digitalne ere: aktivizam na društvenim mrežama

master's thesis

• Title (english): Rhetoric of the digital age: activism on social networks
• Author: Ivona Obrovac
• Mentor: Gabrijela Kišiček (mentor)
• Committee member: Iva Bašić (predsjednik povjerenstva)
• Committee member: Ines Carović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Phonetics); Zagreb
• Defense date and country: 2024-09-03, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Philology; Phonetics

Abstract

U radu se razmatra danas sve prisutniji koncept digitalne retorike koji se javlja paralelno s razvojem tehnologije i procesom digitalizacije. Kroz teorijski pregled, nastoje se prikazati načini na koje se temeljni aspekti klasične retorike primjenjuju u digitalnom dobu, istovremeno kombinirajući različita tehnološka sredstva i mogućnosti. Naglasak se stavlja na ulogu društvenih mreža kao primarnih platformi koje se koriste u retoričke svrhe, dok se konkretniji načini njihova korištenja prikazuju kroz analizu govora aktivista i njihova djelovanja na društvenim mrežama.

Abstract (english)

The text discusses the increasingly prevalent concept of digital rhetoric, which emerges in parallel with the development of technology and the digitization process. Through a theoretical overview, it aims to illustrate how the fundamental aspects of classical rhetoric are applied in the digital age, simultaneously integrating various technological tools and possibilities. Emphasis is placed on the role of social media as primary platforms used for rhetorical purposes, while more specific ways of their usage are demonstrated through the analysis of activist speeches and their actions on social media.

• Keywords: retorika; digitalna retorika; retoričke strategije; društvene mreže; aktivizam
• Keywords (english): rhetoric; digital rhetoric; rhetorical strategies; social networks; activism
• Language: croatian
• URN:NBN: urn:nbn:hr:131:548811
• Study programme: Title: Phonetics (double major); specializations in: Clinical Phonetics, Rhetoric, General Phonetics, Rhetoric and General Phonetics; Course: Rhetoric; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra edukacije govorništva (magistar/magistra edukacije govorništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-09-11 12:08:54