Digitalna grafika u procesu izrade reklamnog sadržaja

undergraduate thesis

• Title (english): Digital graphics in the process of advertising content creation
• Author: Lana Koledić
• Mentor: Sanja Seljan (mentor)
• Committee member: Ivan Dunđer (predsjednik povjerenstva)
• Committee member: Vjera Lopina (član povjerenstva)
• Committee member: Sanja Seljan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2024-07-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

U ovome je radu predstavljena važnost i uloga informacija u izradi reklamnog sadržaja, reklamiranja i brendiranja, ali i digitalnih alata koji se koriste za njihovu izradu. Teorijski dio rada prikazuje grane reklamiranja i brendiranja, te ulogu informacija kroz grafičke elemente koji se koriste u procesu izrade reklamnog sadržaja. Velik naglasak stavljen je na tipografske elemente koji se koriste u grafičkom dizajnu, ali i rasterskoj i vektorskoj grafici i njihovim razlikama. Analiziraju se različiti tipovi i vrste fontova, ključni elementima u izradi reklamnog sadržaja, te softverskim alatima Adobe Illustrator i Adobe Photoshop. U praktičnom dijelu rada, koristeći se alatima Adobe Illustrator i Adobe Photoshop, prikazan je proces izrade reklamnog sadržaja na primjeru prijedloga novog logotipa, reklamnog plakata, spiralne bilježnice i označivača stranica inspiriranim misijom Filozofskog fakulteta u Zagrebu. Krajnji je proizvod skupina funkcionalnih, modernih i kreativnih grafičkih rješenja koja zajedno čine prijedlog novog brenda Filozofskog fakulteta u Zagrebu.

Abstract (english)

In this paper the importance of advertising content, advertising and branding is portrayed, as well as the digital tools used in their creation. The theory presents the marketing branches of advertising and branding and the graphic elements used in the process of creating advertising content. Largely accentuated are typographical elements used in graphic design, but also raster and vector graphics and their differences. Different types and families of fonts, key elements in the creation of advertising content and software programs Adobe Illustrator and Adobe Photoshop are analysed. In the practical section of the paper the process of creation of advertising content using Adobe Illustrator and Adobe Photoshop is showed through the example of a proposition of a new logo, an advertising poster, a spiral notebook and a bookmark for the Faculty of Humanities and Social Sciences in Zagreb. The end result is a collection of functional, modern and creative graphic solutions which together make the proposition of a new brand of the Faculty of Humanities and Social Sciences in Zagreb.

• Keywords: informacije; brendiranje; reklamiranje; grafički dizajn; logotip
• Keywords (english): information; branding; advertising; graphic design; logo
• Language: croatian
• URN:NBN: urn:nbn:hr:131:156438
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-08-25 16:26:24