Studenti kao ciljana skupina posjetitelja Muzeja Slavonije : studija slučaja

master's thesis

• Title (english): College students as a target visitor group of the Museum of Slavonia : a case study
• Author: Martina Glumac
• Mentor: Željka Miklošević (mentor)
• Committee member: Darko Babić (predsjednik povjerenstva)
• Committee member: Željka Miklošević (član povjerenstva)
• Committee member: Žarka Vujić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2024-05-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Museology

Abstract

Muzej Slavonije sastavni je dio kulturnog života grada Osijeka kao jedna od najstarijih te najznačajnijih lokalnih baštinskih institucija. Ipak, u 21. stoljeću, susreće se s izazovom privlačenja novih skupina posjetitelja, među kojima se posebice ističu studenti. Stoga se trebaju provoditi sistematizirana i kontinuirana istraživanja stalnih te potencijalnih skupina posjetitelja kako bi se utvrdilo koje su konkretno njihove želje i potrebe te iste uključiti u razvoj djelatnosti. Sukladno tome, cilj ovog istraživanja je utvrditi kako studenti Sveučilišta J.J. Strossmayera u Osijeku percipiraju Muzej Slavonije, koje su njihove želje i potrebe te kako ih Muzej Slavonije može zadovoljiti u okviru resursa kojima raspolaže. Odabrana metodologija istraživanja je studija slučaja za koju su korištena tri izvora kvalitativnih i kvantitativnih podataka: službena izvješća o radu Muzeja Slavonije, razgovori s djelatnicima te anonimna anketa među studentima. Primarno su analizirana izvješća kako bi se dobio uvid u aktivnosti koje Muzej provodi za studente i/ili sa studentima. Nakon toga su provedeni razgovori s djelatnicima radi stjecanja dodatnog konteksta o podacima iz izvješća dok je posljednji segment istraživanja činila anonimna anketa provedena među studentima Sveučilišta J.J. Strossmayera svih znanstvenih područja s ciljem stjecanja njihovog mišljenja o zadovoljstvu aktivnostima, percepciji Muzeja, mogućnostima buduće suradnje i slično.

Abstract (english)

The Museum of Slavonia is an integral part of the cultural life of the city of Osijek as one of the oldest and most significant local heritage institutions. However, in the 21st century, it faces the challenge of attracting new groups of visitors, among whom students stand out. Systematized and continuous research of permanent and potential groups of visitors should therefore be carried out to determine what their specific wishes and needs are and to include them in the development of activities. Accordingly, the aim of this research is to determine how the students at the University of J.J. Strossmayer in Osijek are perceived by the Museum of Slavonia, what their wishes and needs are and how the Museum of Slavonia can satisfy them within the framework of the resources at its disposal. The chosen research methodology is a case study for which three sources of qualitative and quantitative data were used: official reports of the Museum of Slavonia, interviews with employees and an anonymous survey among students. Reports were primarily analyzed to gain insight into the activities that the Museum carries out for students and/or with students. After that, interviews were conducted with employees to gain additional context about the data from the report, while the last segment of the research was an anonymous survey conducted among students at the University of J.J. Strossmayer of all scientific fields with the aim of obtaining their opinion on satisfaction with the activities, perception of the Museum, possibilities of future cooperation and the like.

• Keywords: Muzej Slavonije; istraživanje posjetitelja; muzejska publika; razvoj publike; muzej 21. stoljeća
• Keywords (english): Museum of Slavonia; visitor research; museum audience; audience development; twenty-first century museum
• Language: croatian
• URN:NBN: urn:nbn:hr:131:152832
• Study programme: Title: Information Sciences; specializations in: Archivistics Study, Library Science, Information Sciences (research), Information Sciences (teaching), Museology and heritage management, Informatology; Course: Museology and heritage management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra muzeologije i upravljanja baštinom (magistar/magistra muzeologije i upravljanja baštinom)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-05-22 15:23:27