Boje u web dizajnu u kozmetičkoj i farmaceutskoj industriji

undergraduate thesis

• Title (english): Colors in web design in cosmetic and pharmaceutical industry
• Author: Iva Kvasina
• Mentor: Sanja Kišiček (mentor)
• Committee member: Tomislava Lauc (predsjednik povjerenstva)
• Committee member: Vjera Lopina (član povjerenstva)
• Committee member: Sanja Kišiček (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of information and Communication sciences); Zagreb
• Defense date and country: 2022-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Na početku rada se govori općenito o bojama, njihovoj ulozi i simbolici. Poslije toga rad je
usmjeren konkretno na boje u web dizajnu. Odabrane su različite web stranice koje se odnose
na područje kozmetičke i farmaceutske industrije te je analizirana uloga boja na tim
stranicama. Dakle, istraženo je koje se boje najviše koriste u ovim industrijama i zašto, koje
je njihovo značenje i kako to utječe na korisnike web sadržaja. U sklopu rada provedena je
manja anketa kako bi se analizirala i percepcija korisnika web stranica. Na kraju dolazi
usporedba analize značenja boja u web dizajnu s analizom percepcije korisnika web stranica
koja je dobivena iz ankete.

Abstract (english)

At the beginning of the paper, we talk about colors in general, their role and symbolism. After
that, the work is focused specifically on colors in web design. Different websites related to
the field of cosmetics and pharmaceutical industry were selected and the role of colors on
these pages was analyzed. So, it was investigated which colors are used the most in these
industries and why, what is their meaning and how it affects users of web content. As part of
the work, a small survey was conducted to analyze the perception of website users. At the end
comes a comparison of the analysis of the meaning of colors in web design with the analysis
of the perception of website users obtained from a survey.

• Keywords: boje; web dizajn; kozmetička industrija; farmaceutska industrija; percepcija boja
• Keywords (english): colors; web design; cosmetic industry; pharmaceutical industry; color perception
• Language: croatian
• URN:NBN: urn:nbn:hr:131:670096
• Study programme: Title: Information Sciences; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih znanosti)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-13 11:41:53