Religijski elementi u diskursu motivacijskih govornika

master's thesis

• Title (english): Religious Elements in the Discourse of Motivational Speakers
• Author: Petra Nizek
• Mentor: Hrvoje Čargonja (mentor)
• Committee member: Tanja Bukovčan (predsjednik povjerenstva)
• Committee member: Marijana Belaj (član povjerenstva)
• Committee member: Hrvoje Čargonja (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of Ethnology and Cultural Anthropology); Zagreb
• Defense date and country: 2021-10-18, Croatia
• Scientific / art field, discipline and subdiscipline: HUMANISTIC SCIENCES; Ethnology and Anthropology

Abstract

Ovaj rad istražuje postojanje religijskih elemenata u diskursu motivacijskih govornika na primjeru Ane Bučević. Kvalitativna analiza diskursa kojim se Ana služi u svojim YouTube videima iznjedrila je središnju kategoriju koja opisuje proces usklađivanja s nefizičkim, a koji se sastoji od tri glavne potkategorije: kreiranja, osvještavanja i vjere. Tako se kao osnovna nit učenja Ane Bučević otkriva težnja za ujedinjenjem s božanskim. U ostvarivanju se te težnje teorija i praksa, odnosno osvještavanje i kreiranje, usko kombiniraju, a vjera je krucijalni element koji ih veže u koherentnu cjelinu. Teorijska prizma šamanskog svetog jastva Jacoba Pandiana osvjetljava rezultirajući proces kao spajanje simboličkog jastva sa svetim jastvom te naglašava važnost osobne transformacije kroz koju sljedbenik Aninog učenja prolazi. S obzirom na to da Pandian upravo taj proces smatra osnovnim religijskim procesom, držim da je moje istraživanje doista u učenju Ane Bučević detektiralo postojanje religijskih elemenata.

Abstract (english)

The paper is based on a case study of Ana Bučević, a Croatian motivational speaker. A qualitative analysis of the public discourse Ana uses in her YouTube videos has resulted in the emergence of one central category – aligning oneself with the nonphysical. The main category consists of three subcategories: creating, raising one’s consciousness, and faith. The processes of creating and raising one’s consciousness can roughly be seen as the practical and theoretical domain of Ana’s teaching. As such, they are tightly intertwined, held together by faith. Through these, the pursuit of uniting with the divine reveals itself as the very core of Ana’s teaching. Using Jacob Pandian’s theoretical lens of the shamanistic sacred self, this pursuit can be understood as a process of aligning the symbolic self with the sacred self. Since it is this very process that Pandian deems to be the most basic religious process, it can be concluded that Ana’s teaching contains religious elements.

• Keywords: motivacijski govornik; religioznost; duhovnost; Ana Bučević; Zakon privlačenja
• Keywords (english): motivational speaker; religiosity; spirituality; Ana Bučević; Law of Attraction
• Language: croatian
• URN:NBN: urn:nbn:hr:131:514136
• Study programme: Title: Anthropology (double major); Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra antropologije (magistar/magistra antropologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-10-19 09:16:07