Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima

master's thesis

• Title (english): Presentation of intangible cultural heritage of Međimurje in touristic communication channels
• Author: Lea Sršan
• Mentor: Vuk Tvrtko Opačić (mentor)
• Committee member: Zoran Curić (predsjednik povjerenstva)
• Committee member: Ružica Vuk (član povjerenstva)
• Committee member: Vuk Tvrtko Opačić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Humanities and Social Sciences; (Department of History); Zagreb
• Granter: University of Zagreb; Faculty of Science; (Department of Geography); Zagreb
• Defense date and country: 2021-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: INTERDISCIPLINARY AREAS OF KNOWLEDGE; Geography; Social Geography

Abstract

Adekvatna prezentacija nematerijalne kulturne baštine u turističkim komunikacijskim kanalima omogućava njenu valorizaciju čime postaje važan čimbenik ekonomske transformacije destinacije. Prezentacija nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima nerijetko je, u odnosu na manifestacije i materijalnu kulturnu baštinu, zanemarena. U radu je analizirana zastupljenost nematerijalne kulturne baštine Međimurja u turističkim komunikacijskim kanalima s ciljem njene bolje promidžbe. Za potrebe rada provedena je analiza promotivnih materijala te intervjuiranje voditelja turističkih ureda Međimurja.

Abstract (english)

Adequate presentation of intangible cultural heritage in tourist communication channels enables its valorization, which becomes an important factor in the economic transformation of the destination. Compared to the manifestations and the tangible cultural heritage, the presentation of the intangible cultural heritage of Međimurje is often neglected in touristic communication channels. The paper analyses the representation of the intangible cultural heritage of Međimurje in touristic communication channels with the aim of its better promotion. For the purpose of this paper, an analysis of promotional materials and an interview with the directors of the of tourist offices in Međimurje was conducted.

• Keywords: nematerijalna kulturna baština; kulturni turizam; turistički komunikacijski kanali; Međimurje; Hrvatska
• Keywords (english): intangible cultural heritage; cultural tourism; touristic communication channels; Međimurje; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:131:584250
• Study programme: Title: History and Geography (Integrated BSc and Masters studies); specializations in: Teaching; Course: Teaching; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: Magistar/magistra (Magistar/magistra)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-07-14 05:50:53